MKTG3312 Consumers Around the World

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 option in the Marketing major sequence
  • The area of knowledge for this unit is Management and Commerce
  • Level 3 elective
Content
Culture is learned and then forgotten. However, it is a fundamental and enduring influence on behaviour, even in today's increasingly global world. Market growth in affluent, well-developed countries has slowed and attention has turned toward emerging markets. This unit aims to provide students with an understanding of how cultural and socio-demographic diversity relate to a myriad of differences in consumption patterns. Students reflect on how their experiences impact their consumption behaviour and how these experiences differ from others.
Outcomes
Students are able to (1) demonstrate an understanding of how personal and cultural values are related and differ within and across countries; (2) critically analyse data on personal and cultural values within and across countries; (3) evaluate how people and their consumption are shaped by their environment and personal experiences; (4) communicate and work with people from diverse cultures; and (5) create clear and concise oral and written communication..
Assessment
Indicative assessments in this unit are as follows: (1) participation; (2) quizzes; and (3) written project. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Professor Julie Lee
Unit rules
Prerequisites:
Any level 2 Marketing unit
Incompatibility:
MKTG1107 Consumers Around the World; MKTG3310 International Marketing
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
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