MKTG3312 Consumers Around the World

6 points
(see Timetable)
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 option in the Marketing major sequence
  • The area of knowledge for this unit is Management and Commerce
  • Level 3 elective
Culture is learned and then forgotten. However, it is a fundamental and enduring influence on behaviour, even in today's increasingly global world. Market growth in affluent, well-developed countries has slowed and attention has turned toward emerging markets. This unit aims to provide students with an understanding of how cultural and socio-demographic diversity relate to a myriad of differences in consumption patterns. Students reflect on how their experiences impact their consumption behaviour and how these experiences differ from others.
Students are able to (1) demonstrate an understanding of how personal and cultural values are related and differ within and across countries; (2) critically analyse data on personal and cultural values within and across countries; (3) evaluate how people and their consumption are shaped by their environment and personal experiences; (4) communicate and work with people from diverse cultures; and (5) create clear and concise oral and written communication..
Indicative assessments in this unit are as follows: (1) participation; (2) quizzes; and (3) written project. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Professor Julie Lee
Unit rules
Any level 2 Marketing unit
MKTG1107 Consumers Around the World; MKTG3310 International Marketing
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.