MKTG5462 Global Marketing Strategy

Credit
6 points
Offering
(see Timetable)

If this unit does not have an online alternative, then students who are presently unable to enter Western Australia and whose studies would be delayed by an inability to complete this unit, should contact the unit coordinator (details given on this page) to ascertain, on an individual case-by-case basis, if alternate arrangements can be made to support their study in this unit.

AvailabilityLocationMode
Semester 1UWA (Perth)Online timetabled 100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
Semester 1UWA (Perth)Multi-mode Multiple modes of delivery. Unit includes a mix of online and on-campus study requirements. On campus attendance for some activities is required to complete this unit.
Content
This unit focuses on the importance of creativity and innovation in global marketing strategy development. Students are introduced to contemporary strategy models to assist them to make sense of changing global conditions. Both micro (import and export procedures) and macro (cultural and political influences) marketing concerns are discussed.
Outcomes
Students are able to (1) be familiar with the globalisation theories; (2) examine the cross-cultural marketing environment and other competencies to take leadership roles which affect global marketing decisions; (3) be familiar with major research methods used in global market research; (4) examine the global market selection process and market entry strategies; (5) have an understanding of how to make product, pricing, communication and distribution decisions under the global environment; (6) explain the cross-cultural issues while implementing and coordinating the global marketing plan; and (7) demonstrate how to design a global marketing plan.
Assessment
Indicative assessments in this unit are as follows: (1) workshop preparation and contribution; (2) team project; and (3) examination. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Daniel Schepis
Contact hours
lecture/seminar/tutorial: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.