Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview

Description

This unit studies the marketing function; marketing decision making and the marketing mix; forecasting demand; market segmentation and related behavioural issues; marketing strategies; product as a marketing variable; channel strategy; promotion budgeting and allocation, promotion and advertising strategies; pricing decisions; and evaluation and control of marketing management.

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Trimester 2UWA (Perth)Face to face
Trimester 3UWA (Perth)Face to face
Trimester 1OnlineOnline flexible
Outcomes

Students are able to (1) learn how to apply marketing principles and develop theoretical marketing knowledge in a local and global context; (2) develop an understanding of the importance of value creation in marketing; (3) improve writing and presentation skills; (4) develop an ability to work more effectively in teams; and (5) increase awareness and understanding of ethical, social and environmental issues in marketing.

Assessment

Indicative assessments in this unit are as follows: (1) participation; (2) group case study; and (3) final examination. Further information is available in the unit outline.



Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Joanne Sneddon (TR1) and Dr Fang Liu (TR2) and Dr Mila Tarabashkina (TR3)
Unit rules
Prerequisites
enrolment in
one of the following courses: Master of Business Administration (coursework).
Master of Business Administration (coursework and dissertation).
Graduate Certificate in Business.
Graduate Certificate in Entrepreneurship and Innovation.
or approval from The Business School only, which will be determined with regard to relevant documented professional work experience.
Incompatibility
MKTG5561 Marketing Management
Contact hours
trimester teaching periods—lectures/seminars/workshops: up to 3 hours per week
non-standard teaching period—lectures/seminars/workshops: up to 5 hours per week over 7 weeks
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Visit the Essential Textbooks website to see if any textbooks are required for this Unit. The website is updated regularly so content may change. Students are recommended to purchase Essential Textbooks, but a limited number of copies of all Essential Textbooks are held in the Library in print, and as an ebook where possible. Recommended readings for the unit can be accessed in Unit Readings directly through the Learning Management System (LMS).
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.