Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

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Unit Overview

Description

Students examine the interface between scientific knowledge, industry, policymakers and the community. Emphasis is placed on the basic theoretical principles of communication with non-specialist audiences. Students examine different strategies that are used to raise awareness, educate, change behaviour, communicate risk and promote new technologies. They gain an awareness of methodologies and project evaluation. Students develop their understanding and skills in communication, project management, community engagement, science's role in society, ethical issues and the role of information in achieving change.

Credit
6 points
Details for undergraduate courses
  • Level 3 elective
Outcomes

Students are able to (1) have an awareness of different types of science communication strategies; (2) familiarise with examples of effective communication activities and identify factors that contributed to their effectiveness; (3) apply communication theory in development of appropriate communication strategies for different objectives and audiences; (4) understand the methods for evaluating effectiveness of communication campaigns; (5) access communication literature and write about communication with reference to that literature; (6) present findings orally to their peers; and (7) work effectively as a team to develop a communication strategy and produce a professional consultancy report.

Assessment

Indicative assessments in this unit are as follows: (1) contribution to a class blog discussion of relevant scholarly literature; (2) background report; and (3) assignments related to production of a professional consultancy report for an external client designed to achieve the client's communication objective. Further information is available in the unit outline.



Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Miriam Sullivan and Dr Pieter Poot
Unit rules
Prerequisites
any Level 2 COMM unit
or any Level 2 SCOM unit
enrolment in
the Master of Science Communication (51580)
Contact hours
tutorials: 3 hours per week
Text

Stiff, J. B. and Mongeau, P. Persuasive Communication, 2nd edn: Guilford Publications 2003

  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.