Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

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Unit Overview


Each year, there are upward of 500 new start-ups that are trying to serve consumers in high performance sport, exercise, media and health. In this unit, students will delve into this world of start-ups as they prepare for an industry that expects its professionals to regularly appraise and leverage start-ups in solving their real world problems. Start-ups seek validation and traction from industry, all the while wanting to move fast. To best manage this interplay, students will gain an appreciation of the trends in the ever-changing sport and human performance venture marketplace. They will also learn how to assess emerging technologies through an industry lens, develop product pitches and apply venture concepts to the business of human performance.

6 points
Not available in 2024UWA (Perth)Face to face

Students are able to (1) apply critical thinking, data analysis and market scanning capability to the start-up ecosystem in verticals of human performance; (2) evaluate relevant start-up technologies or products from the perspective of industry or an end user; (3) apply concepts like lean canvas and ‘test-learn‘ to the formation of new product ideas in human performance; and (4) demonstrate an understanding of industry needs, start-up growth objectives and the venture markets in human performance contexts.


Indicative assessments in this unit are as follows: (1) market report/review of vertical(s) in human performance; (2) start-up appraisals; and (3) presentation of Lean Canvas & Pitch of future idea. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Associate Professor Machar Reid
Unit rules
Enrolment in
73570 Master of Applied Human Performance Science
Contact hours
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.