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SSEH5677 Sport and Recreation Marketing

Credit
6 points
Offering
AvailabilityLocationMode
Not available in 2021UWA (Perth)Face to face
Content
This unit covers the introduction to sport and exercise marketing, sport and exercise consumers (motives, consumer decision-making process), sport/exercise marketing mix (product, people process, physical evidence, place, pricing, promotion) and customer satisfaction.
Outcomes
Students are able to (1) appreciate the nature and importance of marketing in sport and recreation businesses; (2) understand key motives for the consumption of sport and exercise and the consumer decision-making process; (3) highlight the elements of the services marketing mix; (4) appreciate unique aspects of sport and exercise and the impact of these unique features on the design of the marketing mix; (5) describe key models of consumer satisfaction; and (6) understand popular frameworks on persuasion and communication.
Assessment
Indicative assessments in this unit are as follows: (1) examinations; (2) essay; and (3) participation in guest lectures. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Ben Jackson
Unit rules
Prerequisites:
enrolment in the Master of Exercise Science (52510); or the Master of Health Science (71540); or Graduate Diploma in Sport and Recreation Management (51390)
Co-requisites:
Nil.
Incompatibility:
Nil.
Contact hours
lectures/seminars: 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.