SSEH5677 Sport and Recreation Marketing

6 points
(see Timetable)
Semester 1UWA (Perth)Face to face
This unit covers the introduction to sport and exercise marketing, sport and exercise consumers (motives, consumer decision-making process), sport/exercise marketing mix (product, people process, physical evidence, place, pricing, promotion) and customer satisfaction.
Students are able to (1) appreciate the nature and importance of marketing in sport and recreation businesses; (2) understand key motives for the consumption of sport and exercise and the consumer decision-making process; (3) highlight the elements of the services marketing mix; (4) appreciate unique aspects of sport and exercise and the impact of these unique features on the design of the marketing mix; (5) describe key models of consumer satisfaction; and (6) understand popular frameworks on persuasion and communication.
Indicative assessments in this unit are as follows: (1) examinations; (2) essay; and (3) participation in guest lectures. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Ben Jackson
Unit rules
enrolment in the Master of Exercise Science (52510);
the Master of Health Science (71540);
Graduate Diploma in Sport and Recreation Management (51390)
Contact hours
lectures/seminars: 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.