MKTG1203 Introduction to Marketing

6 points
(see Timetable)
(see Summer Timetable)
Semester 1UWA (Perth)Face to face
Semester 2UWA (Perth)Face to face
Summer teaching periodUWA (Perth)Face to face
Semester 2AlbanyFace to face
Details for undergraduate courses
  • Level 1 core unit in the Marketing major sequence
  • Level 1 complementary unit in the Accounting; Economics; Professional Economics; Finance; Management; Human Resource Management; Business Law major sequences
  • The area of knowledge for this unit is Management and Commerce
  • Category B broadening unit for students
  • Level 1 elective
Marketing is the organisational function that links the internal functions of the organisation to the outside, where the market and marketing environment exists. Marketing helps us understand how consumers behave and how societal trends influence product and service decisions. It does this through market research, gathering and analysing data from many sources, including social media. Marketing is then responsible for developing product and service offerings for different types or segments of consumers, and then promoting these offerings across many channels. All organisations carry out marketing, from commercial organisations, to voluntary organisations, to universities, to political parties. You even have to market yourself! In this unit, students learn about every aspect of marketing, and hopefully get the appetite to learn more in the specific marketing major units in following years.
Students are able to (1) identify the role that marketing plays in organisations and society; (2) identify key marketing concepts and discuss their relevance to organisational problems; (3) analyse and interpret marketing strategies, and critically reflect on appropriate recommendations for improvement; (4) demonstrate competencies to work effectively in teams; (5) demonstrate the ability to give oral presentations in a clear and coherent manner; and (6) demonstrate the ability to produce clear and concise written communication.
Indicative assessments in this unit are as follows: (1) preparation and participation; (2) team presentation; and (3) tests. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Momoko Fujita (summer), Dr Paul Harrigan (semester 1), Dr Shasha Wang (semester 2)
Unit rules
MKTG2203 Marketing Management
Contact hours
lectures/Practical Classes/seminars/workshops: up to 3 hours per week; Summer School teaching: 5–31 January 2018 (final test: 2 February); attendance: 3 days per week (up to 3 hours per day)
Unit Outline
Semester 2 [SEM-2 ]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.