UWA Handbook 2017

Unit details

COMM5701 Strategic Communications in a Digital Era

Credit 6 points
  Offering
(see Timetable)
AvailabilityLocationMode
Non-standard teaching periodUWA (Perth)Face to face
Content This unit introduces the key concepts in strategic communications and considers the way in which digital technologies have reinvented communication processes. It overviews the drivers of strategic communication and considers how the fields of public relations, media management, marketing and corporate communications have adapted their communication practices. The unit provides students with knowledge and skills in relation to (1) the role of strategic communications in achieving outcomes; (2) the importance of cultural literacy in building stakeholder relationships; (3) the centrality of issues management in effective communications; (4) the ways in which digital technologies have refined communication tactics like event planning and media liaison; and (5) and the value of research/data to targeted communications.
Outcomes Students are able to (1) acquire a systematic and thorough understanding of the history, culture and environment of strategic communications; (2) gain an understanding of the role of digital communications in media and communications strategy; and (3) acquire a broad overview of the skills and processes across a range of strategic communications functions, forms and outputs.
Assessment Typically this unit is assessed in the following ways: (1) case study/analysis/campaign; (2) research essay; and (3) participation, quizzes and presentations. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s) Associate Professor Helen Fordham
Contact hours 24–36 hours
Unit Outlinehttp://www.unitoutlines.arts.uwa.edu.au/Units/COMM5701/TS-U-1C/2017

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