UWA Handbook 2017

Unit details

COMM5702 Digital Media: Theory and Practice

Credit 6 points
  Offering
(see Timetable)
AvailabilityLocationMode
Semester 1UWA (Perth)Face to face
Content Theory and Practice offers students the opportunity to familiarise themselves with the technical aspects of digital technologies in order to consider how they shape communications strategies. Finding the right platform and the right tools is central to a successful communications campaigns. This unit therefore considers the different technologies and social media platforms available to organisational communicators including websites, Facebook, Youtube, Twitter and Instagram and reflects on how each of these tools shapes content and information sharing in distinctive ways. This is a hands-on unit that will see students learn how to film segments, develop and design websites, and write blogs/ tweets as a part of developing communications campaigns. Students are also introduced to the importance of web analytics and search engine optimisation in monitoring and analysing trends in contemporary media audiences.
Outcomes Students are able to (1) understand the theoretical, historical and cultural frameworks in which digital communications and creative production are produced; (2) develop, use and refine skills in a chosen area of creative production; and (3) understand contemporary processes for digital production used in industry, government and/or community settings.
Assessment Typically this unit is assessed in the following ways: (1) digital media case study; (2) digital media production; and (3) attendance, participation, presentations. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s) Dr Tauel Harper
Contact hours 24–36 hours
Unit Outlinehttp://www.unitoutlines.arts.uwa.edu.au/Units/COMM5702/SEM-1/2017

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