UWA Handbook 2017

Unit details

COMM5704 Global Media and Cross-cultural Communication

Credit 6 points
  Offering
(see Timetable)
AvailabilityLocationMode
Non-standard teaching periodUWA (Perth)Face to face
Content Effective communications strategists today need to be globally oriented, culturally aware and capable of working in an internationalised and transnational environment. This unit provides students with a background on contemporary global media and communications environments, approaches to globalisation as a driving concept in contemporary strategy, and methods for ensuring ethical, inclusive and effective intercultural communication. The unit may involve rehearsing collaborative engagement with students from overseas institutions and programs, and projects that are tailored for a range of communicative situations and professional contexts.
Outcomes Students are able to (1) understand and be aware of the global processes governing contemporary communications work; (2) develop, use and refine skills in best-practice intercultural communication; and (3) understand and be aware of ethical, cultural and social issues in global media and cross-cultural communication.
Assessment Typically this unit is assessed in the following ways: (1) a report; (2) an essay; and (3) attendance, participation and presentations. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s) Mrs Heather Delfs
Contact hours 24–36 hours
Unit Outlinehttp://www.unitoutlines.arts.uwa.edu.au/Units/COMM5704/TS-U-4E/2017

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