UWA Handbook 2017

Unit details

MKTG5505 Marketing and Society

Credit 6 points
  Offering
(see Timetable)
AvailabilityLocationMode
Semester 1UWA (Perth)Face to face
Content This unit extends student knowledge into areas seldom covered in traditional marketing studies. Students explore the societal and environmental consequences of marketing and, as a result, are better positioned to make more sustainable product related decisions. They are introduced to the life goal concepts of life satisfaction, wellbeing and quality of life (QOL) and develop a deeper appreciation of how marketing can positively enhance life goals. Students examine the potential contribution of market based economies to equitable globalisation and learn how new technologies can be applied to achieve the above in a more sustainable manner.
Outcomes Students are able to (1) recognise, understand and respond appropriately to ethical, cultural, social and sustainability issues for specialised marketing tasks; (2) demonstrate holistic and creative thinking and be able to interpret and adapt acquired knowledge to new marketing situations; (3) demonstrate the ability to give oral presentations that are clear and coherent; (4) demonstrate an appreciative understanding of marketing's potential contribution to societal and environmental wellbeing; and (5) demonstrate the ability to give oral presentations that are clear and coherent to specialists and non-specialists.
Assessment Typically this unit is assessed in the following ways: (1) case study; (2) presentation; and (3) final examination. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s) Associate Professor Dave Webb
Contact hours lectures/seminars/workshops: up to 3 hours per week
Unit Outlinehttp://www.unitoutlines.biz.uwa.edu.au/Units/MKTG5505/SEM-1/2017

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