Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview

Description

This unit introduces students to the entrepreneurial process and to those aspects of management of particular importance to the entrepreneur. The qualities and skills needed to be a successful entrepreneur are examined. Lectures cover creativity, invention and innovation; discovery and evaluation of product opportunities; new venture start-up; feasibility planning; protection and commercialisation of intellectual property; marketing, financial and production strategies; sources of finance; valuations; franchising; and internationalisation of entrepreneurship. Students complete a major group project which provides an opportunity to develop their own new venture.

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 1UWA (Perth)Face to face
Semester 1AlbanyFace to face
Details for undergraduate courses
  • Level 3 option in the Marketing; Management major sequences
  • Level 3 elective
Outcomes

Students are able to (1) develop an understanding of the entrepreneurial process through exposure to theoretical concepts and current developments in the field; (2) examine the knowledge, qualities and skills needed to become a successful entrepreneur; (3) identify and evaluate strategies that drive entrepreneurial performance and growth; and (4) produce an appropriate business plan for a new entrepreneurial venture or critically analyse an existing business model with a view of enhancing its future potential.

Assessment

Indicative assessments in this unit are as follows: (1) examination; (2) assignment; and (3) group project. Further information is available in the unit outline.



Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Sebastiaan van Doorn
Unit rules
Prerequisites
any two Level 2 units in the Management major
or Marketing major.
for pre-2012 courses: none
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Visit the Essential Textbooks website to see if any textbooks are required for this Unit. The website is updated regularly so content may change. Students are recommended to purchase Essential Textbooks, but a limited number of copies of all Essential Textbooks are held in the Library in print, and as an ebook where possible. Recommended readings for the unit can be accessed in Unit Readings directly through the Learning Management System (LMS).
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.