BUSN1104 Business Communication for Change, Influence and Impact
- 6 points
If this unit does not have an online alternative, then students who are presently unable to enter Western Australia and whose studies would be delayed by an inability to complete this unit, should contact the unit coordinator (details given on this page) to ascertain, on an individual case-by-case basis, if alternate arrangements can be made to support their study in this unit.
Availability Location Mode Semester 1 UWA (Perth) Multi-mode Multiple modes of delivery. Unit includes a mix of online and on-campus study requirements. On campus attendance for some activities is required to complete this unit.
- From the shortest email to the lengthiest in-depth report, all forms of professional communication seek change. Business Communication for Change, Influence and Impact explores how communication in the workplace helps individuals and organisations promote and respond to change, influencing and motivating others in order to have a sustained and meaningful impact.
This unit examines the fundamental role communication strategies play in determining personal and organisational success. Consequently, students will work individually and collaboratively to apply contemporary communication theories and strategies to real-world challenges faced by companies and organisations in the 21st century. They will learn to apply the principles of ethical research, critical and creative thinking, and effective professional written, verbal and visual communication skills by producing a crisis communication strategy report and presentation. The unit will also establish a personal framework of reflective practice and goal-setting in order to build self-efficacy and accountability, enhancing the necessary skills and resilience essential to professionals facing a rapidly evolving and unpredictable future.
- Students are able to (1) apply professional communication strategies to inform and influence action; (2) apply ethical research skills and critical and creative thinking techniques to solve real-world organisational challenges; (3) utilise contemporary modes of professional and academic written communications; (4) deliver effective business presentations using verbal, non-verbal and visual communication techniques; (5) apply intercultural and interpersonal understandings to facilitate negotiation, conflict resolution and collaboration
; and (6) establish a framework of reflective practice and goal-setting to enhance professionalism, self-efficacy and personal accountability.
- Indicative assessments in this unit are as follows: (1) crisis communication strategy report and presentation; (2) reflective learning journal; and (3) in-class and online participation. Further information is available in the unit outline.
Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
- Unit Coordinator(s)
- Mr Antony Gray
- Unit rules
- PACM1101 Communication in Practice
- Contact hours
- Up to 3 hours per week
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.