BUSN3020 Innovation and Startup Practice

6 points
Not available in 2020UWA (Perth)Face to face
Details for undergraduate courses
  • The area of knowledge for this unit is Management and Commerce
  • Category B broadening unit for students
  • Level 3 elective
This unit introduces the theory and practice of founding a successful startup. It is designed to equip students with the skills and culture required to bridge the gap from academia to identifying and solving real market opportunities. Students learn about the process of taking a concept to market.

Throughout the unit, students work in teams and immediately apply the theory to create new startups and build real businesses with real customers. Students develop disruptive ideas and validate a business model around them and have the opportunity to pitch their business ideas to investors at the end of the unit.

Students continuously engage with industry mentors helping to foster collaboration and linkages with individuals and companies outside of the academic setting.
Students are able to (1) develop a disruptive hypothesis for a business opportunity; (2) develop multiple business model options using lean startup tools; (3) validate business models in the market using customer development and manual testing tactics; (4) prototype products without the need to program to validate a customer solution; and (5) adapt business models when core ideas are not validated in the market.
Indicative assessments in this unit are as follows: (1) two individual assignments and (2) group assignment. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Dr Cosimo Faiello
Unit rules
completion of at least 72 points in a bachelor's degree
Approved quota: 80—academic merit
Contact hours
lectures: 1 hour per week over 13 weeks; workshops: 2 hours per week over 13 weeks; Hackathon: 3 hours (face-to-face)
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.