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BUSN4402 Quantitative Business Research Methods

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 1UWA (Perth)Face to face
Details for undergraduate courses
  • Honours core unit in Work and Employment Relations [Bachelor of Arts (Honours)]
  • Honours core unit in Human Resource Management; Management; Marketing [Bachelor of Commerce (Honours)]
Content
This unit is an overview of some of the advanced quantitative research methods that are used in business research. Topics include (1) the appropriate use of quantitative research methods; (2) some theoretical concepts and a discussion about empirical constructs and measures; (3) an examination of some advanced statistical methods for discovering associations between variables; and (4) the use of a statistical software package, in this case, the SPSS program. The effective use of these quantitative research methods is best understood by attending the classes and workshops and a close reading of the research papers provided, which are drawn from several disciplines in management, marketing and the social sciences more generally.
Outcomes
Students are able to (1) recognise research questions and contexts for which quantitative research methods are appropriate; (2) understand the limitations of quantitative research and recognise situations in which it is inappropriate; (3) know the basic steps in undertaking quantitative research; (4) understand how quantitative measurement scales are used to represent theoretical concepts; (5) understand how quantitative research methods can be used to measure relationships between variables; (6) identify the appropriate statistical technique to answer specific research questions; (7) use the knowledge gained to evaluate published quantitative research reports; and (8) use some computer software.
Assessment
Indicative assessments in this unit are as follows: (1) multivariate analysis team presentation; (2) data analysis research report; and (3) class participation. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Associate Professor Doina Olaru
Unit rules
Prerequisites:
enrolment in the Bachelor of Arts (Honours), Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours) or a Doctor of Philosophy in a relevant area
Co-requisites:
Nil.
Incompatibility:
Nil.
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.