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BUSN5903 Text-to-Data Analytics

Credit
6 points
Offering
AvailabilityLocationModeFirst year of offer
Not available in 2022OnlineExternal
Content
With vast amounts of text available in all kinds of environments, the ability to quantitatively analyse text carries fundamental benefits. Newspaper articles, speeches, business reports, tweets, and traditional letters are just some examples of text that hold important information. However, such information isn't always easily accessible, and this unit lays out several paths for doing so.

The focus lies on hands-on experience, and students will conduct several applications in transforming text to data, quantitatively studying their content. Relevant data do not need to exclusively come from traditional data sources, such as government and business statistics, surveys, or experimental studies now. One goal of this unit is to broaden our horizon to take advantage of the vast amounts of useful information hidden in unconventional locations from across the globe.
Outcomes
Students are able to (1) analyse the challenges and opportunities associated with converting text to data; (2) convert text segments from a range of sources into quantifiable data; (3) analyse data from text segments; (4) create data visualisations from quantifiable text data; and (5) communicate the results of text-to-data analyses to a range of audiences.
Assessment
Indicative assessments in this unit are as follows: (1) projects and (2) tests. Further information is available in the unit outline.

For units commencing in May 2022 or later the availability of the supplementary assessment is subject to confirmation.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.
Unit Coordinator(s)
Dr Michael Jetter
Unit rules
Prerequisites:
Successful completion of 36 points 42640 Master of Business Analytics - Global
Incompatibility:
ECON5520 Text-to-Data Applications and Novel Data Sources
Contact hours
Up to three hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.