Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview


With vast amounts of text available in all kinds of environments, the ability to quantitatively analyse text carries fundamental benefits. Newspaper articles, speeches, business reports, tweets, and traditional letters are just some examples of text that hold important information. However, such information isn't always easily accessible, and this unit lays out several paths for doing so.

The focus lies on hands-on experience, and students will conduct several applications in transforming text to data, quantitatively studying their content. Relevant data do not need to exclusively come from traditional data sources, such as government and business statistics, surveys, or experimental studies now. One goal of this unit is to broaden our horizon to take advantage of the vast amounts of useful information hidden in unconventional locations from across the globe.

6 points
Not available in 2024UWA (Perth)Face to face

Students are able to (1) analyse the challenges and opportunities associated with converting text to data; (2) convert text segments from a range of sources into quantifiable data; (3) analyse data from text segments; (4) create data visualisations from quantifiable text data; and (5) communicate the results of text-to-data analyses to a range of audiences.


Indicative assessments in this unit are as follows: (1) projects and (2) tests. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Michael Jetter
Unit rules
Successful completion of
36 points 42640 Master of Business Analytics - Global
ECON5520 Text-to-Data Applications and Novel Data Sources
Contact hours
Up to three hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.