Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview


A compelling story is central to all successful media campaigns and projects. Storytelling is a powerful communication technique that has evolved and been enhanced by changing technologies, which in turn have shaped how stories are told and shared. This unit explores the essential elements of contemporary storytelling and explores their applications across professional areas such as advertising, strategic communication and journalism. It examines how, as a multimodal form of communication, digital storytelling can create persuasive and dynamic media content. By examining the fundamental principles and approaches of scriptwriting practice and providing students with introductory skills in digital storytelling, the unit equips them to become versatile and impactful storytellers for various media industries and platforms.

6 points
AvailabilityLocationModeFirst year of offer
Not available in 2024UWA (Perth)Face to face

Students are able to (1) identify the fundamental elements of storytelling, such as plot, structure, and character development as they operate across industries; (2) examine the impact of emerging technologies on storytelling approaches and audience engagement

; (3) analyse and evaluate the effectiveness of storytelling techniques employed in different media contexts; and (4) demonstrate introductory skills in crafting story ideas to suit the unique requirements of diverse media industries and platforms.


Indicative assessments in this unit are as follows: (1) written work; (2) participation; and (3) assignment. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Larissa Sexton-Finck
Contact hours
lectures: 1 hour
workshop/practical classes: 2 hours for up to 12 weeks
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.