COMM5303 Communication Strategies for Change

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Non-standard teaching periodUWA (Perth)Face to face
Content
This unit examines the interface between scientific knowledge, industry, policy and the general community. Emphasis is placed on the basic theoretical principles of communication and the extension of complex information to non-specialist audiences. Students examine different strategies that are used to raise awareness, educate, change behaviour, communicate about risks and promote new technologies. Students develop their understanding and skills in communication, extension, project management, community consultation, science's role in society, ethical issues and the role of information in achieving change.
Outcomes
Students are able to (1) show an awareness of different types of communication strategies that can be employed, depending on objectives; (2) show an awareness of the roles that trust and credibility play in communication; (3) demonstrate an understanding of the methods for evaluating effectiveness of communication campaigns; (4) access scholarly literature and write about communication with reference to that literature; (5) present findings orally to their peers; (6) work effectively in a team to develop a communication strategy and produce a professional consultancy report; and (7) reflect on their learning process.
Assessment
Indicative assessments in this unit are as follows: (1) needs analysis; (2) consultancy report; and (3) essay. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Associate Professor Steven Maras
Unit rules
Prerequisites:
enrolment in a postgraduate course
Incompatibility:
COMM3303/COMM8303 Science Communication for Change in Industry and Community; SCOM3320 Communication Strategies for Change
Contact hours
lectures: 2 hours per week; tutorials/practicals: 1 hour per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook. Reading lists and essential textbooks are subject to change each semester. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus. Copies of textbooks and other readings will be made available for students to access from the Library, online wherever possible as well as in print.