MKTG1342 Introduction to Enterprise and Innovation

Credit
6 points
Offering
(see Timetable)

If this unit does not have an online alternative, then students who are presently unable to enter Western Australia and whose studies would be delayed by an inability to complete this unit, should contact the unit coordinator (details given on this page) to ascertain, on an individual case-by-case basis, if alternate arrangements can be made to support their study in this unit.

AvailabilityLocationMode
Semester 2UWA (Perth)Multi-mode Multiple modes of delivery. Unit includes a mix of online and on-campus study requirements. On campus attendance for some activities is required to complete this unit.
Details for undergraduate courses
  • Level 1 core unit in the Enterprise and Innovation major sequence
Content
This unit introduces students to processes of innovation and entrepreneurship. What is innovation, what are its characteristics, how does it compare to business as usual. What is entrepreneurship, what is the difference between start-up entrepreneurship and corporate entrepreneurship. The course covers an array of concepts, e.g. technological innovation, ambidexterity, transformational innovation, entrepreneurial orientation, characteristics of entrepreneurs (both within and outside the corporate context) and antecedents and outcomes of innovation and entrepreneurship more generally. Throughout the semester students are familiarized with concepts that are meaningful for building a toolkit for dealing with applications of innovation and entrepreneurship in later coursework.
Outcomes
Students are able to (1) develop an understanding of innovation processes through exposure to theoretical concepts and current developments in the field; (2) develop an understanding of entrepreneurship and build theoretical understanding on its position in the organizational process; (3) evaluate innovation strategies that drive firm performance and growth.; and (4) explain how innovation and entrepreneurship can be successfully managed.
Assessment
Indicative assessments in this unit are as follows: (1) examination; (2) assignment; and (3) group project. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Sebastiaan van Doorn
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.