Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview


Consumer trends, the mediums for communicating to consumers and distribution channels are rapidly changing and constant. Marketing has to be aware of these changes and develop strategies to assist organisations. Students can capitalise on these opportunities by understanding the new marketing environment and the fundamental concepts of marketing management. This unit introduces students to these and develops their understanding and implementation. It includes detailed analysis of ever-changing and vast consumer and competitive environments and the subsequent development of effective marketing mix strategies, given organisation objectives. As an introductory unit to marketing, it covers a large range of topics. These topics are presented in a way that allows students to constructively and rationally deal with any marketing issues that they are confronted with in their future endeavours. It offers Marketing major students a basis on which to build further marketing skills while students from other majors will find that the unit offers a depth of marketing knowledge to underpin their lifelong learning and future pursuits in their chosen profession.

6 points

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Associate Professor Paul Harrigan
Unit rules
MKTG1203 Marketing Management
Contact hours
for standard teaching period—lectures: 2 hours per week
tutorials: 1 hour per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.