MKTG4401 Critiquing Marketing Research

Credit
6 points
Offering
(see Timetable)

If this unit does not have an online alternative, then students who are presently unable to enter Western Australia and whose studies would be delayed by an inability to complete this unit, should contact the unit coordinator (details given on this page) to ascertain, on an individual case-by-case basis, if alternate arrangements can be made to support their study in this unit.

AvailabilityLocationMode
Semester 2UWA (Perth)Face to face Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
Semester 2UWA (Perth)Online timetabled 100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
Details for undergraduate courses
  • Honours core unit in Marketing [Bachelor of Commerce (Honours)]
Content
This unit exposes students to contemporary marketing research, by attending research seminars given by local, national and international researchers. Students have the opportunity to critique the marketing research presented, and to reflect on how it relates to their own research.
Outcomes
Students are able to (1) critically reflect on the theories underpinning contemporary marketing research; (2) critically reflect on the managerial implications of contemporary marketing research; (3) critically reflect on the inherent issues in carrying out marketing research; (4) demonstrate the ability to produce clear and concise written communication; and (5) demonstrate the ability to give identify and raise questions in a clear and coherent manner.
Assessment
Indicative assessments in this unit are as follows: (1) written critiques and (2) participation. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Momoko Fujita
Unit rules
Prerequisites:
enrolment in the Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours)
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.