MKTG4401 Critiquing Marketing Research

6 points
(see Timetable)
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Honours core unit in Marketing [Bachelor of Commerce (Honours)]
This unit exposes students to contemporary marketing research, by attending research seminars given by local, national and international researchers. Students have the opportunity to critique the marketing research presented, and to reflect on how it relates to their own research.
Students are able to (1) critically reflect on the theories underpinning contemporary marketing research; (2) critically reflect on the managerial implications of contemporary marketing research; (3) critically reflect on the inherent issues in carrying out marketing research; (4) demonstrate the ability to produce clear and concise written communication; and (5) demonstrate the ability to give identify and raise questions in a clear and coherent manner.
Indicative assessments in this unit are as follows: (1) written critiques and (2) participation. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Momoko Fujita
Unit rules
enrolment in the Bachelor of Commerce (Honours) or completion of 144 points in the Bachelor of Philosophy (Honours)
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.