MKTG5501 Integrated Marketing Communications

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Semester 1UWA (Perth)Face to face
Semester 2UWA (Perth)Face to face
Content
Advertising and sales promotion can be powerful influences of choice behaviour when applied at the appropriate time and to the right audience. International and subcultural markets introduce additional economic, cultural, technological, legal and political factors that further complicate the ability to provide an effective integrated marketing communications strategy for the firm, agency or group. This unit reviews the various approaches and philosophies of the marketing communications task and develops a format for developing effective strategies within ethical and legal boundaries.
Outcomes
Students are able to (1) demonstrate understanding of the key principles and elements of integrated marketing communications (IMC); (2) analyse the market data and evaluate the effectiveness of IMC; (3) develop IMC strategies for optimising communication efforts; and (4) demonstrate the ability produce written communication related to IMC or its component(s).
Assessment
Indicative assessments in this unit are as follows: (1) class participation; (2) examination; and (3) group project. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Associate Professor Fang Liu (S1)
Contact hours
lectures/seminars/workshops: up to 3 hours per week
Unit Outline
Semester 1-2020 [SEM-1-2020]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook. Reading lists and essential textbooks are subject to change each semester. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus. Copies of textbooks and other readings will be made available for students to access from the Library, online wherever possible as well as in print.