MKTG5503 Enterprise and Innovation

6 points
(see Timetable)
Non-standard teaching periodUWA (Perth)Face to face
This unit introduces students to the nature and characteristics of entrepreneurship and innovation and explores the interrelationship between the two within contemporary economies from a managerial perspective. The nature of enterprise behaviour and the characteristics of entrepreneurs in both large and small organisations are examined, as are the policy issues associated with encouraging enterprise and innovation within large organisations and the wider community. Students examine their own propensity for enterprise and creativity, while exploring the nature and process of innovation. They are provided with an understanding of how technology and innovation are distinct but related constructs, as well as the psychological, social and cultural forces influencing new venture creation. The fundamentals of opportunity recognition and screening of new venture ideas are examined from both a macro and micro perspective. Commercialisation, IP management and the financing of entrepreneurial ventures are also addressed.
Students are able to (1) appreciate the importance of entrepreneurship to a healthy economy; (2) explain the concepts and key theories relating to entrepreneurship and innovation; (3) examine successful and unsuccessful examples of entrepreneurship from a range of perspectives including small business, technology start-up, large organisations, spin-outs and social enterprise; (4) apply frameworks for new venture creation and entrepreneurial management including processes for identifying and screening opportunities; and (5) identify the various types of innovation.
Indicative assessments in this unit are as follows: (1) assignments and (2) group activities. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Mr Antoine Musu
Contact hours
lectures/workshops/seminars: total of 36 hours over 8 weeks
Unit Outline
Non-standard teaching period [TS-U-3A-2020]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.