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MKTG5603 Management of Technology and Innovation

6 points
(see Timetable)
Trimester 3UWA (Perth)Face to face
Technology and innovation are pervasive forces throughout society and organisations. They are both critical to establishing a sustainable competitive edge through either differentiation or a superior cost position. This unit provides students with a strategic perspective on the role of technology and innovation in organisations and also with practical management tools that they can use to manage specific innovations and technological changes. The first segment of the unit establishes a basic understanding of the nature of technology and innovation. The second segment deals with the management of innovative projects—the vehicle of change. The third segment of the unit deals with strategic aspects of technology and innovation, establishing a stream of innovations to maintain a competitive edge.
Students are able to (1) explain the concepts and key theories relating to commercialisation and new product development; (2) explain the theory of innovation and its diffusion process within an applied environment; (3) evaluate and screen commercialisation options and opportunities; (4) undertake a comprehensive assessment and prepare a commercialisation plan for the commercialisation of a new product or innovation; (5) undertake an assessment of intellectual property (IP) rights protection measures that relate to the commercialisation of a new product or innovation and build an IP portfolio; and (6) demonstrate the skills of making a formal presentation of the business case and potential funding request for the new product or innovation's commercialisation to third parties.
Indicative assessments in this unit are as follows: (1) individual research assignment; (2) group applied project; and (3) individual oral presentation. Further information is available in the unit outline.
Unit Coordinator(s)
Winthrop Professor Tim Mazzarol
Unit rules
enrolment in the Master of Business Administration (coursework) or the Graduate Certificate in Entrepreneurship and Innovation; or approval from The Business School only, which will be determined with regard to relevant documented professional work experience.
Contact hours
lectures/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.