Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview

Description

Technology and innovation are pervasive forces throughout society and organisations. They are both critical to establishing a sustainable competitive edge through either differentiation or a superior cost position. This unit provides students with a strategic perspective on the role of technology and innovation in organisations and also with practical management tools that they can use to manage specific innovations and technological changes. The first segment of the unit establishes a basic understanding of the nature of technology and innovation. The second segment deals with the management of innovative projects—the vehicle of change. The third segment of the unit deals with strategic aspects of technology and innovation, establishing a stream of innovations to maintain a competitive edge.

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Trimester 3UWA (Perth)Face to face
Outcomes

Students are able to (1) explain the concepts and key theories relating to commercialisation and new product development; (2) explain the theory of innovation and its diffusion process within an applied environment; (3) evaluate and screen commercialisation options and opportunities; (4) undertake a comprehensive assessment and prepare a commercialisation plan for the commercialisation of a new product or innovation; (5) undertake an assessment of intellectual property (IP) rights protection measures that relate to the commercialisation of a new product or innovation and build an IP portfolio; and (6) demonstrate the skills of making a formal presentation of the business case and potential funding request for the new product or innovation's commercialisation to third parties.

Assessment

Indicative assessments in this unit are as follows: (1) individual research assignment; (2) group applied project; and (3) individual oral presentation. Further information is available in the unit outline.



Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Antoine Musu
Unit rules
Prerequisites
enrolment in
the Master of Business Administration (coursework)
or the Graduate Certificate in Entrepreneurship and Innovation.
or approval from The Business School only, which will be determined with regard to relevant documented professional work experience.
Contact hours
lectures/seminars/workshops: 7-8 hours per day for 5 intensive days
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Visit the Essential Textbooks website to see if any textbooks are required for this Unit. The website is updated regularly so content may change. Students are recommended to purchase Essential Textbooks, but a limited number of copies of all Essential Textbooks are held in the Library in print, and as an ebook where possible. Recommended readings for the unit can be accessed in Unit Readings directly through the Learning Management System (LMS).
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.