TRNS5004 Translation Localisation

6 points
(see Timetable)
Semester 2UWA (Perth)Face to face
Translation localisation represents a rapidly growing knowledge-based industry in a large part of the world. It grew out of the intensified cross-cultural and cross-language communication in the twentieth-first century, which gave rise to new patterns of global business in terms of the design, promotion and consumption of products, especially websites and software. Translation globalisation refers to the preparation of product that is designed for global markets, and localisation refers to the adaptation of the product for a specific market which often involves important linguistic, cultural and technical issues.

The main purpose of this unit is to help students develop understanding and practical skills in the design of websites and software for specific markets amidst the growing globalisation. The unit introduces key language and cultural issues involved in the effective design of websites. It also introduces the use of latest localisation software and encourages students to have practical hands-on experience. This is a highly practical unit and illustrative case studies are used throughout the unit. Students are asked to form teams to complete a group project which entails the investigation or pilot study of specific national markets and the consumption habits of web/media products of specific social cultural groups.
Students are able to (1) be conversant with the development of translation localisation as an emerging knowledge-based industry and its impact on people's everyday life; (2) develop awareness of the importance of language, social and cultural issues involved in localisation business; (3) develop practical skills in the design, delivery and promotion of localised or globalised products to different national/regional markets; and (4) develop a strong sense of teamwork which is essential for their future career development in corporate settings.
Indicative assessments in this unit are as follows: (1) a seminar presentation; (2) short-answer exercise; and (3) an individual project report. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Anna Gadd
Contact hours
26 hours
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