MGMT5608 Entrepreneurship and Innovation
- 6 points
|Trimester 1||UWA (Perth)||Face to face|
- This unit introduces students to the nature and characteristics of entrepreneurship and innovation and explores the interrelationship between the two within contemporary economies. The nature of enterprise behaviour and the characteristics of entrepreneurs in both large and small organisations are examined, as are the policy issues associated with encouraging enterprise and innovation within large organisations and the wider community.
Students examine their own propensity for enterprise and creativity, while exploring the nature and process of innovation. The fundamentals of opportunity recognition and screening of new venture ideas are examined from both a macro and micro perspective.
- Students are able to (1) explain the concepts and key theories relating to entrepreneurship and innovation; (2) apply frameworks to systematically identify, evaluate and exploit entrepreneurial opportunities; (3) present the potential of a specific entrepreneurial opportunity in a coherent and concise manner both orally and in writings; (4) identify and address the risks and problems arising while building a new business and pursuing innovation; and (5) identify the various types of innovation.
- Typically this unit is assessed in the following ways: (1) assignments; (2) group presentation; and (3) class participation and case discussions. Further information is available in the unit outline.
Supplementary assessment is not available in this unit.
- Unit Coordinator(s)
- Professor Thierry Volery
- Unit rules
- ACCT5602 Accounting
MKTG5550 Marketing Principles;
enrolment in one of the following courses: Master of Business Administration (coursework); Graduate Certificate in Entrepreneurship and Innovation;
approval from the Faculty of Business only, which will be determined with regard to relevant documented professional work experience.
- Contact hours
- lectures/seminars/workshops: up to 3 hours per week
- Unit Outline
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.