MKTG5550 Marketing Principles

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Non-standard teaching periodUWA (Perth)Face to face
Non-standard teaching periodUWA (Perth)Face to face
Trimester 1UWA (Perth)Face to face
Trimester 2UWA (Perth)Face to face
Trimester 3UWA (Perth)Face to face
Trimester 1OnlineOnline
Trimester 2OnlineOnline
Content
This unit studies the marketing function; marketing decision making and the marketing mix; forecasting demand; market segmentation and related behavioural issues; marketing strategies; product as a marketing variable; channel strategy; promotion budgeting and allocation, promotion and advertising strategies; pricing decisions; and evaluation and control of marketing management.
Outcomes
Students are able to (1) learn how to apply marketing principles and develop theoretical marketing knowledge in a local and global context; (2) develop an understanding of the importance of value creation in marketing; (3) improve writing and presentation skills; (4) develop an ability to work more effectively in teams; and (5) increase awareness and understanding of ethical, social and environmental issues in marketing.
Assessment
Typically this unit is assessed in the following ways: (1) participation; (2) group case study; and (3) final examination. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Joanne Sneddon
Unit rules
Prerequisites:
enrolment in one of the following courses: Master of Business Administration (coursework); Master of Business Administration (coursework and dissertation); Graduate Certificate in Business; Graduate Certificate in Entrepreneurship and Innovation;
or
approval from the Faculty of Business only, which will be determined with regard to relevant documented professional work experience.
Incompatibility:
MKTG5561 Marketing Management
Contact hours
trimester teaching periods—lectures/seminars/workshops: up to 3 hours per week; non-standard teaching period—lectures/seminars/workshops: up to 5 hours per week over 7 weeks
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
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  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.