Studying online

There are now 3 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Units available in Online Restricted mode have been adapted for online study only for those students who require the unit to complete their studies and who are unable to attend campus due to COVID border closures. To be enrolled in a unit in Online Restricted mode, students should contact their Student Advising Office through askUWA and include which of the below criteria applies:

  • You are a student who is currently offshore and unable to enter Australia.
  • You are a student in Australia who is impacted by state or regional border closures.

Click on an offering mode for more details.

MKTG5550 Marketing Principles

Credit
6 points
Offering
(see Timetable)
AvailabilityLocationMode
Trimester 1UWA (Perth)Face to face
Trimester 2UWA (Perth)Face to face
Trimester 3UWA (Perth)Face to face
Trimester 2OnlineOnline flexible
Content
This unit studies the marketing function; marketing decision making and the marketing mix; forecasting demand; market segmentation and related behavioural issues; marketing strategies; product as a marketing variable; channel strategy; promotion budgeting and allocation, promotion and advertising strategies; pricing decisions; and evaluation and control of marketing management.
Outcomes
Students are able to (1) learn how to apply marketing principles and develop theoretical marketing knowledge in a local and global context; (2) develop an understanding of the importance of value creation in marketing; (3) improve writing and presentation skills; (4) develop an ability to work more effectively in teams; and (5) increase awareness and understanding of ethical, social and environmental issues in marketing.
Assessment
Indicative assessments in this unit are as follows: (1) participation; (2) group case study; and (3) final examination. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Joanne Sneddon (TR2 & TR3), Asst/Prof Richard Gruner (TR1)
Unit rules
Prerequisites:
enrolment in one of the following courses: Master of Business Administration (coursework); Master of Business Administration (coursework and dissertation); Graduate Certificate in Business; Graduate Certificate in Entrepreneurship and Innovation; or approval from The Business School only, which will be determined with regard to relevant documented professional work experience.
Co-requisites:
Nil.
Incompatibility:
MKTG5561 Marketing Management
Contact hours
trimester teaching periods—lectures/seminars/workshops: up to 3 hours per week; non-standard teaching period—lectures/seminars/workshops: up to 5 hours per week over 7 weeks
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.