Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

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Unit Overview


The contemporary surge in data availability, paired with technological advancements, has underscored the imperative of harnessing data for enhanced business decision-making. This unit addresses three pivotal aspects of data reporting: data visualisation, data storytelling, and data presentation. Data visualization entails converting raw data into a visually comprehensible format that maximises efficiency and effectively communicates the underlying messages. Data storytelling is the ability to provide informative, engaging and impactful narratives that resonate with business audiences based on the analytical insights derived from the data. Proficient data presentation/communication skills are critical for integrating data visuals and storytelling. These competencies collectively facilitate the delivery of analytical findings in a straightforward, clear, and impactful manner, hence enabling the practical application of data-driven insights.

This unit equips students with essential competencies required to effectively present data and findings to a business audience. Students can identify appropriate data visualisations for different types of data and gain practical experience using different sophisticated analytical tools and techniques to visualise and analyse data in a non-technical manner. A key focus is on the efficient and effective communication of analytical findings, ensuring clarity and comprehensibility in the dissemination of information.

6 points
AvailabilityLocationModeFirst year of offer
Not available in 2024UWA (Perth)Face to face
Details for undergraduate courses
  • Level 2 elective

Students are able to (1) identify suitable data visualisations for a variety of data types and sources; (2) produce visuals (graphs, maps, dashboards, scorecards, interactive visuals) using a data visualisation tool; (3) critically evaluate data visualisations based on principles of graphical excellence; and (4) apply effective communication skills (verbal and written) to present technical findings to various audiences.


Indicative assessments in this unit are as follows: (1) visualisation tasks; (2) project; and (3) quizzes. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Unit rules
Successful completion of
48 points
and Successful completion of
STAT1520 Economic and Business Statistics or equivalent
BUSN5003 Data Storytelling
Advisable prior study
STAT1520 Economic and Business Statistics (ID 397) or equivalent
Contact hours
Up to three hours per week for in-class activities
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.