Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

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Unit Overview


The development phase of any media production is often where a project's opportunity for success is determined. This demonstrates the importance of clear communication and effective protocols in the ideation, conceptualisation, design, planning and problem-solving process of media production practice. In this unit, students gain a comprehensive understanding of the collaborative media production development process and what is involved in the creation of original media content. Students explore industry case studies and engage in practical exercises to develop media projects from initial concept to advanced pre-production, including pitching ‘proof of concepts' to target audiences to simulate real-world scenarios. The unit fosters students' creativity, critical thinking, teamwork, and practical skills to prepare them for successful careers in the dynamic and competitive media industry.

6 points
AvailabilityLocationModeFirst year of offer
Not available in 2024UWA (Perth)Face to face

Students are able to (1) identify successful development strategies for media production projects through analysis of industry examples; (2) foster collaborative and professional media skills by engaging in team projects that simulate real-world scenarios; (3) generate ideas and express a creative vision for media content using professional presentation formats; (4) tailor and deliver media project pitches to different media markets and audiences; and (5) apply professional expectations and ethical practices associated with media production development to successfully produce meaningful content.


Indicative assessments in this unit are as follows: (1) written work; (2) presentation; and (3) participation. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Larissa Sexton-Finck
Unit rules
Successful completion of
COMM2002 Digital Media
Advisable prior study
COMM1004 Storytelling Across Media Industries
Contact hours
lectures: 1 hour
workshop/practical classes: 2 hours for up to 12 weeks
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.