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Unit Overview

Description

The development phase of any media production is often where a project's opportunity for success is determined. This demonstrates the importance of clear communication and effective protocols in the ideation, conceptualisation, design, planning and problem-solving process of media production practice. In this unit, students gain a comprehensive understanding of the collaborative media production development process and what is involved in the creation of original media content. Students explore industry case studies and engage in practical exercises to develop media projects from initial concept to advanced pre-production, including pitching ‘proof of concepts' to target audiences to simulate real-world scenarios. The unit fosters students' creativity, critical thinking, teamwork, and practical skills to prepare them for successful careers in the dynamic and competitive media industry.

Credit
6 points
Offering
AvailabilityLocationModeFirst year of offer
Not available in 2025UWA (Perth)Face to face
Details for undergraduate courses
  • Level 2 core unit in the Media and Communication major sequence
Outcomes

Students are able to (1) identify successful development strategies for media production projects through analysis of industry examples; (2) foster collaborative and professional media skills by engaging in team projects that simulate real-world scenarios; (3) generate ideas and express a creative vision for media content using professional presentation formats; (4) tailor and deliver media project pitches to different media markets and audiences; and (5) apply professional expectations and ethical practices associated with media production development to successfully produce meaningful content.

Assessment

Indicative assessments in this unit are as follows: (1) written work; (2) presentation; and (3) participation. Further information is available in the unit outline.



Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Larissa Sexton-Finck
Unit rules
Prerequisites
Successful completion of
COMM2002 Digital Media
Advisable prior study
COMM1004 Storytelling Across Media Industries
Contact hours
lectures: 1 hour
workshop/practical classes: 2 hours for up to 12 weeks
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Visit the Essential Textbooks website to see if any textbooks are required for this Unit. The website is updated regularly so content may change. Students are recommended to purchase Essential Textbooks, but a limited number of copies of all Essential Textbooks are held in the Library in print, and as an ebook where possible. Recommended readings for the unit can be accessed in Unit Readings directly through the Learning Management System (LMS).
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.