Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview


This unit equips students with the theoretical knowledge and practical skills necessary to navigate the evolving landscape of strategic communication and stakeholder engagement. Focused on cultivating strategic communication proficiency, the unit emphasises the development of effective communication strategies across various media platforms. Students explore the strategic planning process, learning how to analyse target audiences, set communication goals, and craft compelling messages that resonate in today's diverse and rapidly changing society. Through case studies, real-world scenarios, and interactive projects, learners will apply strategic thinking to create communication plans tailored to different contexts, including corporate, non-profit, and digital environments.

The unit covers a spectrum of communication channels, from traditional media to social media, fostering an understanding of how to leverage each to achieve specific objectives and engage with relevant stakeholders. Additionally, ethical considerations and the impact of cultural diversity on communication strategies will be examined, preparing students to navigate the complexities of globalised communication.

6 points
AvailabilityLocationModeFirst year of offer
Not available in 2024UWA (Perth)Face to face

Students are able to (1) demonstrate a comprehensive understanding of strategic communication and engagement principles; (2) identify and evaluate the requirements and expectations of a broad range of stakeholders; (3) implement communication strategies across a variety of channels in order to enhance engagement; (4) recognise ethical issues, apply standards and promote responsible and inclusive practice

; and (5) apply global perspectives to effectively tailor communication strategies to diverse cultural contexts.


Indicative assessments in this unit are as follows: (1) written work; (2) participation; and (3) assignment. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Associate Professor Maggie Ying Jiang
Unit rules
Successful completion of
24 points Unit(s) in your chosen degree
Advisable prior study
COMM1001 Power Participation and Meaning
Contact hours
lectures: 2 hours
workshop/practical classes: 1 hours for up to 12 weeks
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.