COMM3004 Journalism and Strategic Communication
- 6 points
If this unit does not have an online alternative, then students who are presently unable to enter Western Australia and whose studies would be delayed by an inability to complete this unit, should contact the unit coordinator (details given on this page) to ascertain, on an individual case-by-case basis, if alternate arrangements can be made to support their study in this unit.
Availability Location Mode Semester 1 UWA (Perth) Online timetabled 100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times. Non-standard teaching period Hong Kong Online timetabled 100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
- Details for undergraduate courses
- Level 3 option in the Communication and Media Studies major sequence
- Level 3 elective
- Regardless of the field, role or responsibilities, a vast array of activities in post-university working life require professionals to be able to write, recognise, evaluate and utilise a broad range of written texts. This unit builds on prior theoretical and practical learning and enables students to apply knowledge in the development of a broad range of professional skills in writing and communication. The unit is in three parts. The first part covers the theory, practice and ethics of writing in a professional context. The second part of the unit focuses on the processes that underpin journalistic writing including the role of research, interviewing and practical work in writing news and feature stories. The third part examines a number of other processes and practices of professional writing, and includes activities in writing common professional documents for public audiences such as media releases, fact sheets and online information.
- Students are able to (1) demonstrate knowledge of journalism and professional writing in the context of the media industry.; (2) critically analyse journalism and professional writing practices.; and (3) apply journalism and professional writing skills for content creation..
- Indicative assessments in this unit are as follows: (1) attendance and participation; (2) quizzes; and (3) journalism and professional writing portfolios. Further information is available in the unit outline.
Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
- Unit Coordinator(s)
- Associate Professor Helen Fordham
- Unit rules
- Contact hours
- 3 hours per teaching week
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.