COMM3004 Journalism and Strategic Communication

6 points
(see Timetable)
Semester 1UWA (Perth)Face to face
Non-standard teaching periodHong KongFace to face
Details for undergraduate courses
  • Level 3 option in the Communication and Media Studies major sequence
  • The area of knowledge for this unit is Society and Culture
  • Category B broadening unit for students
  • Level 3 elective
Regardless of the field, role or responsibilities, a vast array of activities in post-university working life require professionals to be able to write, recognise, evaluate and utilise a broad range of written texts. This unit builds on prior theoretical and practical learning and enables students to apply knowledge in the development of a broad range of professional skills in writing and communication. The unit is in three parts. The first part covers the theory, practice and ethics of writing in a professional context. The second part of the unit focuses on the processes that underpin journalistic writing including the role of research, interviewing and practical work in writing news and feature stories. The third part examines a number of other processes and practices of professional writing, and includes activities in writing common professional documents for public audiences such as media releases, fact sheets and online information.
Students are able to (1) demonstrate understanding of the structure of varying journalistic styles; (2) critically analyse key elements of media industry practice and its relationship to journalism; (3) use a variety of interviewing techniques; (4) apply the media code of ethics; (5) apply techniques for generating creative ideas relevant in a wide variety of media industry contexts; and (6) write in a professional style, including a journalistic style, outside of a university context.
Indicative assessments in this unit are as follows: (1) attendance and participation; (2) quizzes; and (3) news, feature and professional writing exercises. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Associate Professor Rob Cover
Unit rules
(COMM2001 Communication and Mass Media
COMM2201 Communication and Mass Media)
(COMM2002 Digital Media
COMM2203 Digital Media)
or SCOM2205 Science Presentations
SCOM2208 Science Writing
Contact hours
3 hours per teaching week
Unit Outline
Semester 1_2019 [SEM-1_2019]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available at the University Co-operative Bookshop (from early January) and appropriate administrative offices for students to consult. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.