COMM3001 Media Enterprise in Transition

6 points
(see Timetable)
Semester 2UWA (Perth)Face to face
Non-standard teaching periodHong KongFace to face
Details for undergraduate courses
  • Level 3 core unit in the Communication and Media Studies major sequence
  • The area of knowledge for this unit is Society and Culture
  • Category B broadening unit for students
  • Level 3 elective
This unit prepares students for a fast changing world of media enterprise and creative labour by introducing them to different ways of thinking about media work and the media and communication industries. The unit examines the different social, cultural, organisational, regulatory and ethical aspects of a changing and 'disrupted' industry landscape. Students undertake a case study or project relevant to their own field of interest and develop critical and practical skills in research design, project management, and other common activities used in the contemporary professional working environment.
Students are able to (1) relate media and communication theoretical perspectives to media and communication industries; (2) identify different factors shaping media work and communication professions and industry such as policy, regulation, technology, organisational cultures, industry reviews, and professional bodies; (3) independently plan, conduct and execute a final project using high-level project management skills; and (4) express research findings, ideas and project outcomes coherently and logically in professional formats.
Indicative assessments in this unit are as follows: (1) participation; (2) written assignment; and (3) major project. Further information is available in the unit outline.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Dr Matthew Roberts
Unit rules
(COMM2001 Communication and Mass Media
COMM2201 Communication and Mass Media)
(COMM2002 Digital Media
COMM2203 Digital Media)
Contact hours
3 hours per teaching week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.