Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

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Unit Overview


This Unit focuses on how entrepreneurs develop business ideas and technological breakthroughs into profitable and sustainable companies. We seek to understand the unique growth challenges faced by start-ups and the specific approaches to scaling their business models and commercialising their products. A number of topics will be explored through theoretical and practical lenses, such as recognising value and applicability of technology, business models for growth, collaborating with partners, attracting funding and protecting intellectual property. Students will dissect real-world examples of successful and failed start-ups in order to evaluate the effectiveness of different approaches and recognise when they should be applied.

6 points
(see Timetable)
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 core unit in the Agribusiness and Agricultural Science; Agribusiness major sequences
  • Level 3 option in the Marketing; Enterprise and Innovation major sequences
  • Level 3 elective

Students are able to (1) recognise start-up perspectives of growth and business scaling processes; (2) develop an understanding of different approaches to commercialising new technologies; (3) develop awareness of the broader industry contexts in which technologies are adopted and the influences of innovation ecosystems on start-ups; and (4) critically evaluate the strategies used by start-ups to achieve key milestones and overcome challenges.


Indicative assessments in this unit are as follows: (1) tutorial participation; (2) assignments; and (3) final examination. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Daniel Schepis
Unit rules
Successful completion of
6 points MKTG1203 Introduction to Marketing
or MKTX1203 Introduction to Marketing
or MKTG1342 Introduction to Enterprise and Innovation
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.