Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview


This unit focuses on new product development (NPD) approaches and frameworks practiced within established small and large firms. The first part of this unit concentrates on product development (idea generation, crowdsourcing, business analytics, screening, and concept testing). This is followed by intellectual property protection and market development (beta testing, product launch, NPD branding strategies, portfolio management, and market entry). This unit combines the elements of strategic management, strategic marketing, business analytics, and marketing research, but has a specific focus on NPD.

6 points
(see Timetable)
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 core unit in the Enterprise and Innovation major sequence
  • Level 3 option in the Marketing major sequence
  • Level 3 elective

Students are able to (1) explain the process of innovation management in both small and large firms; (2) identify the various forms of intellectual property (IP) protection, know their benefits and the costs of obtaining them, as well as understanding their limitations; (3) demonstrate an understanding of the path to market for product innovation, including resistance that may need to be overcome in order to succeed; (4) critically review the new product development process and the role that customers play in product definition; and (5) formulate a new product development strategy for a potential innovation.


Indicative assessments in this unit are as follows: (1) class participation and (2) assignments. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Mila Tarabashkina
Unit rules
Successful completion of
any two level 2 Unit(s) (Marketing)
or MKTG1342 Introduction to Enterprise and Innovation
MGMT3303 Management of Technology and Innovation
Contact hours
lectures/tutorials/seminars/workshops/online: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.