Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview


This unit explores the importance of creativity, innovation and new marketplace design with respect to contemporary marketing strategy. Numerous industry examples are drawn on to enhance student understanding of the key aspects of this unit. Students can expect to build on their learning gained in the Level 2 units in marketing.

6 points
(see Timetable)
Semester 2UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 core unit in the Marketing; Business Management major sequences
  • Level 3 elective

Students are able to (1) demonstrate knowledge and skills in strategic marketing; (2) make decisions about how to present information succinctly and effectively in market analysis reports, strategic plans and presentations; (3) develop skills to break down complex team projects into individual tasks and develop skills to complete these individual tasks to specific parameters, quality and deadlines; (4) demonstrate their knowledge of strategic marketing through study and research-based enquiry; (5) demonstrate social awareness of the social and ethical impact of strategic marketing by completing cases that require weighing societal and ethical issues against business profit; (6) demonstrate awareness of the international business context and culture by completing cases that are set in many different countries; and (7) reflect on performance feedback to identify and action learning opportunities and self-improvement.


Indicative assessments in this unit are as follows: (1) participation; (2) case study; and (3) final examination. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Oliver Rahn
Unit rules
MKTG2305 Marketing Research
or MKTG2204 Consumer Behaviour
or MKTG2238 Advertising and Promotion
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.