MKTG3306 Strategic Marketing

Credit
6 points
Offering
(see Timetable)

If this unit does not have an online alternative, then students who are presently unable to enter Western Australia and whose studies would be delayed by an inability to complete this unit, should contact the unit coordinator (details given on this page) to ascertain, on an individual case-by-case basis, if alternate arrangements can be made to support their study in this unit.

AvailabilityLocationMode
Semester 2UWA (Perth)Face to face Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
Semester 2UWA (Perth)Online timetabled 100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
Details for undergraduate courses
  • Level 3 core unit in the Marketing; Business Management major sequences
  • Level 3 elective
Content
This unit explores the importance of creativity, innovation and new marketplace design with respect to contemporary marketing strategy. Numerous industry examples are drawn on to enhance student understanding of the key aspects of this unit. Students can expect to build on their learning gained in the Level 2 units in marketing.
Outcomes
Students are able to (1) demonstrate knowledge and skills in strategic marketing; (2) make decisions about how to present information succinctly and effectively in market analysis reports, strategic plans and presentations; (3) develop skills to break down complex team projects into individual tasks and develop skills to complete these individual tasks to specific parameters, quality and deadlines; (4) demonstrate their knowledge of strategic marketing through study and research-based enquiry; (5) demonstrate social awareness of the social and ethical impact of strategic marketing by completing cases that require weighing societal and ethical issues against business profit; (6) demonstrate awareness of the international business context and culture by completing cases that are set in many different countries; and (7) reflect on performance feedback to identify and action learning opportunities and self-improvement.
Assessment
Indicative assessments in this unit are as follows: (1) participation; (2) case study; and (3) final examination. Further information is available in the unit outline.

To pass this unit, a student must: (a) achieve an overall mark of 50 per cent or higher for the unit; and (b) achieve the requisite requirements(s) or a mark of 50 per cent or greater, whichever is higher and specified in the unit outline, for the final examination component.

Supplementary assessment is not available in this unit except in the case of a bachelor's pass degree student who has obtained a mark of 45 to 49 overall and is currently enrolled in this unit, and it is the only remaining unit that the student must pass in order to complete their course.
Unit Coordinator(s)
Assistant Professor Richard Gruner
Unit rules
Prerequisites:
MKTG2305 Marketing Research or MKTG2204 Consumer Behaviour or MKTG2238 Advertising and Promotion
Contact hours
lectures/tutorials/seminars/workshops: up to 3 hours per week
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.