Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview


This unit requires students to apply the entrepreneurial frameworks taught in MKTG1342 in a real-life setting. Utilizing a range of off-and-online techniques students are required to research the viability of an intended start-up and go through all stages of business model development.

The research and management skills needed to be a successful entrepreneur are examined and students become proficient to apply these skills autonomously post-graduation.

Some of the topics considered in this unit are;

Problem identification

Idea generation

Online idea testing (Website, survey, social)

Evaluation of business opportunities;

Qualitative interviews

Prototype building


Business models

Flexible business model canvas

Students complete a major group project which provides an opportunity to develop their own new venture.

6 points
(see Timetable)
Semester 1UWA (Perth)Face to face
Details for undergraduate courses
  • Level 3 core unit in the Enterprise and Innovation major sequence

Students are able to (1) develop an understanding of the entrepreneurial process through exposure to practical activities and data-driven sensemaking; (2) examine the ways in which business models can be repositioned to meet emerging and evolving market demands; (3) evaluate strategies that drive entrepreneurial performance and growth; and (4) validate a business model through a team-driven approach.


Indicative assessments in this unit are as follows: (1) individual assignment; (2) group project; and (3) participation. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Sebastiaan van Doorn
Unit rules
Successful completion of
and Unit(s) MKTG1342 Introduction to Enterprise and Innovation
Successful completion of
72 points
Successful completion of
Unit(s) MGMT3342 Entrepreneurship
Contact hours
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.