Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview


In a globally connected world filled with distractions, fragmented media consumption, and hyper-specialisation, a key question in contemporary journalism is how to find, understand, engage, and retain audiences. This intersects with more traditional concerns in media studies of how to ‘measure' and make sense of news consumption and participation. It also relates to the study of news values and the important ethical idea that responsible journalism provides audiences with genuine, trust-worthy information. In this unit, students consider these issues and examine how journalists produce captivating stories across media platforms to reach emerging or so-called ‘niche' audiences. They learn how to create different kinds of news stories for a variety of media forms, focusing on the power of words, voice, and sound. The unit considers best practice guidelines around representing diverse and sometimes vulnerable communities, and how to work transparently and ethically with the digital tools at their disposal. The impact of different forms of distribution, analytics and streaming on contemporary journalism is also explored.

6 points
AvailabilityLocationModeFirst year of offer
Not available in 2024UWA (Perth)Face to face

Students are able to (1) identify news values and the techniques of effective journalism practice; (2) explain the role of audience measurement and analytics in constructing news stories; (3) analyse the interactive role of ‘the audience' in journalism; (4) produce engaging journalism content across a range of formats.; and (5) navigate ethical responsibilities and issues surrounding emerging audiences.


Indicative assessments in this unit are as follows: (1) written work; (2) media project; and (3) participation. Further information is available in the unit outline.

Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Katja Lee
Unit rules
Successful completion of
24 points in your chosen degree
COMM3004 Journalism and Strategic Communication
Advisable prior study
COMM1003 Understanding Media, COMM1004 Storytelling Across Media Industries
Contact hours
lectures: 1 hour
workshop/practical classes: 2 hours for up to 12 weeks
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.