MGMT5639 Commercialisation Management Project

12 points
(see Timetable)
Semester 1UWA (Perth)Face to face
Semester 2UWA (Perth)Face to face
This unit is a specialised professional education and development unit designed to enhance the management capabilities of students developing a commercialisation project alone or or in cooperation with an innovative business venture . This unit enhances students' strategic planning and implementation skills in relation to commercialising a new product or process.
Students are able to (1) have a better understanding of the stages through which they must take their project to achieve commercialisation and (2) know how best to configure their business case to achieve maximum success in securing external financing and market adoption.
Indicative assessments in this unit are as follows: (1) research proposal; (2) research report; and (3) research presentation. Further information is available in the unit outline.

Supplementary assessment is not available in this unit.
Unit Coordinator(s)
Dr Manijeh Reyhani
Unit rules
There is a requirement that all students enrolling in this unit have a well-defined commercialisation project that they can work on.
Advisable prior study:
It is advisable that all students enrolling into this unit should have completed MKTG5503 Enterprise and Innovation and MKTG5604 Technology Commercialisation, or equivalent units.
Unit Outline
Semester 1-2020 [SEM-1-2020]
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Books and other material wherever listed may be subject to change. Book lists relating to 'Preliminary reading', 'Recommended reading' and 'Textbooks' are, in most cases, available via the Booktopia Textbook Finder, which has the functionality to search by course code, course, ISBN and title, and may also be posted or available at the appropriate school's administrative offices. Where texts are listed in the unit description above, an asterisk (*) indicates that the book is available in paperback.