Studying online
There are now 2 possible online modes for units:
Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.
Click on an offering mode for more details.
Unit Overview
- Description
This unit aims to give students a fundamental understanding of the process of new product development and commercialisation within the field of biotechnology. It examines the nature of innovation and technology management within the economy and the challenges of getting new, high technology products from laboratory to market. The specific characteristics of high technology, radical or disruptive innovations are explored, along with the challenges that these pose to the commercialisation of such innovations.
The key objectives are to (1) prepare students with a scientific first degree to engage in business commercialisation projects; (2) provide students with a knowledge of relevant tools and techniques for new product development and commercialisation; and (3) provide students with an understanding of the business aspects of taking scientific discoveries to market including the importance of marketing and market assessment, financial analysis, project management, financial and technical risk assessments, intellectual property rights management, and business model analysis.
- Credit
- 6 points
- Offering
(see Timetable) Availability Location Mode Semester 2 UWA (Perth) Face to face - Outcomes
Students are able to (1) understand the nature of technology commercialisation and the relevant theories, concepts and models that have been developed to help explain these phenomena; (2) apply relevant theories, concepts and models relating to the dimensions of a possible innovation in order to understand its likely impact on a commercialisation business model; (3) be familiar with management practices and processes for identifying, initiating, implementing and sustaining innovation and managing people in technology industries; (4) as part of a group, understand how to assess an early stage (often risky) technology including (a) an assessment of the intellectual property; (b) an assessment of market potential; (c) a determination of its financial value; (d) a technical risk assessment; and (e) an assessment of the need for strategic partnering and its implications; (5) as part of a group, prepare a business model and commercialisation business case for new technology and recommend strategies for the technology's market development and management; and (6) understand the linkages between innovation and strategy for technology management across various organisations such as small and large businesses, government agencies and universities.
- Assessment
Indicative assessments in this unit are as follows: (1) group project and (2) assignments. Further information is available in the unit outline.
Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.
- Unit Coordinator(s)
- Mr Antoine Musu
- Unit rules
- Contact hours
- lectures/seminars: 36 hours (12 x 3 hours)
- Texts
Recommended Reading
Cooper, R. G. and Edgett, S. J. Lean Rapid and Profitable New Product Development: Product Development Institute 2005Cooper, R. G. Winning at New Products: Creating Value through Innovation: Basic Books 2011
Rasmussen, B. Innovation and Commercialisation in the Biopharmaceutical Industry: Creating and Capturing Value: Edward Elgar Publishing Ltd 2010
- The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
- All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
- Visit the Essential Textbooks website to see if any textbooks are required for this Unit. The website is updated regularly so content may change. Students are recommended to purchase Essential Textbooks, but a limited number of copies of all Essential Textbooks are held in the Library in print, and as an ebook where possible. Recommended readings for the unit can be accessed in Unit Readings directly through the Learning Management System (LMS).
- Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.
Face to face
Predominantly face-to-face. On campus attendance required to complete this unit. May have accompanying resources online.
Online flexible
100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit is asynchronous delivery, with NO requirement for students to participate online at specific times.
Online timetabled
100% Online Unit. NO campus face-to-face attendance is required to complete this unit. All study requirements are online only. Unit includes some synchronous components, with a requirement for students to participate online at specific times.
Online Restricted
Not available for self-enrolment. Students access this mode by contacting their student office through AskUWA. 100% Online Unit.
NO campus face-to-face attendance. All study and assessment requirements are online only. Unit includes some timetabled activities, with a requirement for students to participate online at specific times. In exceptional cases (noted in the Handbook) students may be required to participate in face-to-face laboratory classes when a return to UWA’s Crawley campus becomes possible in order to be awarded a final grade.
External
No attendance or regular contact is required, and all study requirements are completed either via correspondence and/or online submission.
Off-campus
Regular attendance is not required, but student attends the institution face to face on an agreed schedule for purposes of supervision and/or instruction.
Multi-mode
Multiple modes of delivery. Unit includes a mix of online and on-campus study requirements. On campus attendance for some activities is required to complete this unit.