Studying online

There are now 2 possible online modes for units:

Units with modes Online timetabled and Online flexible are available for any student to self-enrol and study online.

Click on an offering mode for more details.

Unit Overview

Description

This unit is a specialised professional education and development unit designed to enhance the management capabilities of students developing a commercialisation project alone or or in cooperation with an innovative business venture. This unit enhances students' strategic planning and implementation skills in relation to commercialising a new product or process.

Credit
6 points
Offering
AvailabilityLocationMode
Not available in 2023UWA (Perth)Face to face
Outcomes

Students are able to (1) demonstrate an understanding of the stages through which they must take their project to achieve

commercialisation

and (2) demonstrate knowledge of how best to configure their business case to achieve maximum success in securing external financing and market adoption.

Assessment

Indicative assessments in this unit are as follows: (1) research proposal; (2) research report; and (3) research presentation. Further information is available in the unit outline.



Student may be offered supplementary assessment in this unit if they meet the eligibility criteria.

Unit Coordinator(s)
Dr Manijeh Reyhani
Unit rules
Prerequisites
There is a requirement that all students enrolling in this unit have a well-defined commercialisation project that they can work on.
Co-requisites
MGMT5641 Commercialisation Management Project 1
Advisable prior study
It is advisable that all students enrolling into this unit should have completed MKTG5503 Enterprise and Innovation
and MKTG5604 Technology Commercialisation, or equivalent units.
  • The availability of units in Semester 1, 2, etc. was correct at the time of publication but may be subject to change.
  • All students are responsible for identifying when they need assistance to improve their academic learning, research, English language and numeracy skills; seeking out the services and resources available to help them; and applying what they learn. Students are encouraged to register for free online support through GETSmart; to help themselves to the extensive range of resources on UWA's STUDYSmarter website; and to participate in WRITESmart and (ma+hs)Smart drop-ins and workshops.
  • Unit readings, including any essential textbooks, are listed in the unit outline for each unit, one week prior the commencement of study. The unit outline will be available via the LMS and the UWA Handbook one week prior the commencement of study. Reading lists and essential textbooks are subject to change each semester. Information on essential textbooks will also be made available on the Essential Textbooks. This website is updated regularly in the lead up to semester so content may change. It is recommended that students purchase essential textbooks for convenience due to the frequency with which they will be required during the unit. A limited number of textbooks will be made available from the Library in print and will also be made available online wherever possible. Essential textbooks can be purchased from the commercial vendors to secure the best deal. The Student Guild can provide assistance on where to purchase books if required. Books can be purchased second hand at the Guild Secondhand bookshop (second floor, Guild Village), which is located on campus.
  • Contact hours provide an indication of the type and extent of in-class activities this unit may contain. The total amount of student work (including contact hours, assessment time, and self-study) will approximate 150 hours per 6 credit points.