Graduate Diploma in Strategic Communication

This course focuses on the skill, knowledge and capabilities required to participate in the contemporary global communications environment across industry, government agencies and community organisations. Today's communications and media environment is global, internationalised and requires sound leaders who understand the implications of digital, traditional and intercultural media, the methods of communicating strategically to reach audiences, communications project management and the requirements for managing an organisation's image and messages. Through practical and analytical engagement, students gain both skills and understanding relevant to a broad range of communications and media roles, capabilities in developing effective communication strategies that operate across digital and traditional formats, and skills in managing communications projects.

Course overview

Course title
Graduate Diploma in Strategic Communication
Award abbreviation
GradDipStratComm
Course code
12340
Course type
postgraduate diploma
Status
current / 2018
Administered by
Faculty of Arts, Business, Law and Education
CRICOS code
083876E

Course details

Intake periods
Beginning of year and mid-year
Attendance type
full- or part-time (Student visa holders should read Education Services for Overseas Students Act 2000 for more information.)
Credit points required
48
A standard full-time load is 24 points per semester.
Standard course duration
1 year
Time limit
4 years
Delivery mode
multi-mode
Locations offered
UWA (Perth)
Domestic fee type
Postgraduate fee-paying/FEE-HELP
Course Coordinator(s)
Dr Katarina Damjanov
Fees
Visit the fees calculator.

Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.

Course structure

Key to availability of units:
S1 = Semester 1; S2 = Semester 2; SS = summer teaching period; N/A = not available in 2018;
NS = non-standard teaching period

All units have a value of six points unless otherwise stated.

Note: Units that are indicated as N/A may be available in 2019 or 2020.

Take all units (36 points):

AvailabilityUnitcodeUnitnameUnit requirements
NSCOMM5701Strategic Communications in a Digital Era
S1COMM5702Digital Media: Theory and Practice
NSCOMM5703Communication, Innovation and Project Management
S2COMM5704Global Media and Cross-cultural Communication
NSCOMM5705Representation and Promotion
S1SCOM5303Communication Strategies for Change
Prerequisites:
enrolment in a postgraduate course
Incompatibility:
COMM3303/COMM8303 Science Communication for Change in Industry and Community; SCOM3320 Communication Strategies for Change

Take unit(s) to the value of 12 points:

AvailabilityUnitcodeUnitnameUnit requirements
S1COMM4102Media, Representation, Culture
Incompatibility:
COMM7482 Honours Seminar 2 (Communication Studies)
S2COMM4104Public Communication
Incompatibility:
COMM7484 Honours Seminar 4 (Communication Studies)
N/ACOMM5602Online Journalism
SSCOMM5603Print and Digital
S2COMM5604Media Governance
N/ACOMM5605Issues in Contemporary Global Journalism
S2COMM5704Global Media and Cross-cultural Communication
S1COMM5706Accountability and Responsibility in the Media
S1, S2, SSMGMT5610Applied Professional Business Communications
Incompatibility:
WACE/TEE English or equivalent or BUSN4003 Applied Business Communication
S1, S2MKTG5501Integrated Marketing Communications
S1MKTG5505Marketing and Society
NSPOLS5503Public Administration
N/ASCOM5703Science and the Media
NS, S1, S2, SSSOCS5101Social Sciences Professional Placement 1
Prerequisites:
completion of 24 credit points in the Master of International Journalism or Master of International Relations or Master of Strategic Communication or Graduate Diploma in Strategic Communication or Master of Heritage Studies or Master of Professional Archaeology or Master of International Development or double award Master of International Law and Master of International Relations or Master of Public Policy or Graduate Diploma in Asian Studies or Master of Asian Studies
NS, S1, S2, SSSOCS5102Social Sciences Professional Placement 2
Prerequisites:
completion of 24 credit points in the Master of International Journalism or Master of International Relations or Master of Strategic Communication or Graduate Diploma in Strategic Communication or Master of Heritage Studies or Master of Professional Archaeology
Co-requisites:
SOCS5101 Social Sciences Professional Placement 1
SSSOCS5200Digital Advocacy
Prerequisites:
24 credits at Level 5
NSSOCS5501Evaluation

See also the rules for the course and the Student Rules.

Rules

Applicability of the Student Rules, policies and procedures

1.(1) The student procedures apply, except as otherwise indicated in the rules for this course.

Academic Conduct Essentials module

2.(1) Except as stated in (2), a student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module).

(2) A student who has previously achieved a result of Ungraded Pass (UP) for the ACE module is not required to repeat the module.

English Language competency requirements

3. To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework.

Admission requirements

4. To be considered for admission to this course an applicant must have—

(a) (i) a relevant bachelor's degree, or an equivalent qualification, as recognised by UWA; and

(ii) the equivalent of a UWA weighted average mark of at least 65 per cent in the Level 3 units of a relevant major;

or

(b) (i) a Graduate Certificate in Strategic Communication, or an equivalent qualification, as recognised by UWA; and

(ii) the equivalent of a UWA weighted average mark of at least 65 per cent.

Admission ranking and selection

5. Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

Articulations and exit awards

6.(1) The following courses form part of an articulated sequence:

  • 12240 Graduate Certificate in Strategic Communication (24 points)
  • 12340 Graduate Diploma in Strategic Communication (48 points)
  • 12540 Master of Strategic Communication (96 points)

(2) A student who withdraws from the Graduate Diploma in Strategic Communication course before completing it, but after fulfilling the requirements of a lesser award in the above sequence, may apply for the relevant award.

Course structure

7.(1) The course consists of units to a total value of 48 points.

(2) Units must be selected in accordance with the course structure, as set out in these rules.

Satisfactory progress

8. To make satisfactory progress in a calendar year a student must pass units to a value of at least half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.

9. A student who has not achieved a result of Ungraded Pass (UP) for the ACE module when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.

Progress status

10.(1) A student who fails to make satisfactory progress under Rule 8 after being enrolled at the University for one or two semesters only is assigned a progress status of 'On Probation' by the Faculty.

(2) Unless the Faculty determines otherwise in exceptional circumstances a student who fails to make satisfactory progress under Rule 8 and has been enrolled at the University for more than two semesters is assigned a progress status of 'Suspended' by the Faculty.

(3) Unless the Faculty determines otherwise in exceptional circumstances a student who has previously been allocated a progress status of 'Suspended' and fails again to make satisfactory progress under Rule 8 is assigned a progress status of 'Excluded' by the Faculty.

11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.

Award with distinction

12. This rule is not applicable to this course.