Graduate Diploma in Strategic Communication
This course focuses on the skill, knowledge and capabilities required to participate in the contemporary global communications environment across industry, government agencies and community organisations. Today's communications and media environment is global, internationalised and requires sound leaders who understand the implications of digital, traditional and intercultural media, the methods of communicating strategically to reach audiences, communications project management and the requirements for managing an organisation's image and messages. Through practical and analytical engagement, students gain both skills and understanding relevant to a broad range of communications and media roles, capabilities in developing effective communication strategies that operate across digital and traditional formats, and skills in managing communications projects.
Course overview
- Course title
- Graduate Diploma in Strategic Communication
- Award abbreviation
- GradDipStratComm
- Course code
- 12340
- Course type
- postgraduate diploma
- Status
- current / 2018
- Administered by
- Faculty of Arts, Business, Law and Education
- CRICOS code
- 083876E
Course details
- Intake periods
- Beginning of year and mid-year
- Attendance type
- full- or part-time (Student visa holders should read Education Services for Overseas Students Act 2000 for more information.)
- Credit points required
- 48
A standard full-time load is 24 points per semester. - Standard course duration
- 1 year
- Time limit
- 4 years
- Delivery mode
- multi-mode
- Locations offered
- UWA (Perth)
- Domestic fee type
- Postgraduate fee-paying/FEE-HELP
- Course Coordinator(s)
- Associate Professor Helen Fordham
- Fees
- Visit the fees calculator.
Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.
Course structure
| Key to availability of units: |
|---|
| S1 = Semester 1; S2 = Semester 2; SS = summer teaching period; N/A = not available in 2018; NS = non-standard teaching period |
All units have a value of six points unless otherwise stated.
Note: Units that are indicated as N/A may be available in 2019 or 2020.
Take all units (36 points):
| Availability | Unitcode | Unitname | Unit requirements |
|---|---|---|---|
| NS | COMM5701 | Strategic Communications in a Digital Era | |
| S1 | COMM5702 | Digital Media: Theory and Practice | |
| NS | COMM5703 | Communication, Innovation and Project Management | |
| S2 | COMM5704 | Global Media and Cross-cultural Communication | |
| NS | COMM5705 | Representation and Promotion | |
| S1 | SCOM5303 | Communication Strategies for Change |
|
Take unit(s) to the value of 12 points:
| Availability | Unitcode | Unitname | Unit requirements |
|---|---|---|---|
| N/A | COMM4102 | Media, Representation, Culture |
|
| S2 | COMM4104 | Public Communication |
|
| N/A | COMM5602 | Online Journalism | |
| SS | COMM5603 | Print and Digital | |
| S2 | COMM5604 | Media Governance | |
| N/A | COMM5605 | Issues in Contemporary Global Journalism | |
| S2 | COMM5704 | Global Media and Cross-cultural Communication | |
| S1 | COMM5706 | Accountability and Responsibility in the Media | |
| S1, S2 | MGMT5610 | Applied Professional Business Communications |
|
| S1, S2 | MKTG5501 | Integrated Marketing Communications | |
| S1 | MKTG5505 | Marketing and Society | |
| NS | POLS5503 | Public Administration | |
| N/A | SCOM5703 | Science and the Media | |
| NS, S1, S2, SS | SOCS5101 | Social Sciences Professional Placement 1 |
|
| NS, S1, S2, SS | SOCS5102 | Social Sciences Professional Placement 2 |
|
| SS | SOCS5200 | Digital Advocacy |
|
| NS | SOCS5501 | Evaluation |
See also the rules for the course and the Student Rules.
Rules
Applicability of the Student Rules, policies and procedures
1.(1) The student procedures apply, except as otherwise indicated in the rules for this course.
Academic Conduct Essentials module
2.(1) Except as stated in (2), a student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module).
(2) A student who has previously achieved a result of Ungraded Pass (UP) for the ACE module is not required to repeat the module.
English Language competency requirements
3. To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework.
Admission requirements
4. To be considered for admission to this course an applicant must have—
(a) (i) a relevant bachelor's degree, or an equivalent qualification, as recognised by UWA; and
(ii) the equivalent of a UWA weighted average mark of at least 65 per cent in the Level 3 units of a relevant major;
or
(b) (i) a Graduate Certificate in Strategic Communication, or an equivalent qualification, as recognised by UWA; and
(ii) the equivalent of a UWA weighted average mark of at least 65 per cent.
Admission ranking and selection
5. Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.
Articulations and exit awards
6.(1) The following courses form part of an articulated sequence:
- 12240 Graduate Certificate in Strategic Communication (24 points)
- 12340 Graduate Diploma in Strategic Communication (48 points)
- 12540 Master of Strategic Communication (96 points)
(2) A student who withdraws from the Graduate Diploma in Strategic Communication course before completing it, but after fulfilling the requirements of a lesser award in the above sequence, may apply for the relevant award.
Course structure
7.(1) The course consists of units to a total value of 48 points.
(2) Units must be selected in accordance with the course structure, as set out in these rules.
Satisfactory progress
8. To make satisfactory progress in a calendar year a student must pass units to a value of at least half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.
9. A student who has not achieved a result of Ungraded Pass (UP) for the ACE module when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.
Progress status
10.(1) A student who fails to make satisfactory progress under Rule 8 after being enrolled at the University for one or two semesters only is assigned a progress status of 'On Probation' by the Faculty.
(2) Unless the Faculty determines otherwise in exceptional circumstances a student who fails to make satisfactory progress under Rule 8 and has been enrolled at the University for more than two semesters is assigned a progress status of 'Suspended' by the Faculty.
(3) Unless the Faculty determines otherwise in exceptional circumstances a student who has previously been allocated a progress status of 'Suspended' and fails again to make satisfactory progress under Rule 8 is assigned a progress status of 'Excluded' by the Faculty.
11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.