Marketing major

Discover the real world of marketing that lies behind advertising jingles. Marketing has a central role in understanding what different types of people in different places across the globe want. This major provides you with the knowledge, experience, and skills to become a dynamic marketer in an ever-changing world. Equally practical and theoretical, our marketing teachers are researchers who help you to understand the role of marketing, through curiosity, creativity, analysis, evidence, and innovation. We cover branding, content marketing, marketing analytics, social media marketing, and search engine marketing, to name just a few topics.

Outcomes

Students are able to (1) apply the various components of the marketing mix to create customer value; (2) critically analyse customer decision making and customer-facing interactions; (3) demonstrate skills in researching and analysing market opportunities; and (4) evaluate both personal and an organisation's communication strategies.

Broadening guidelines

All students studying towards a Bachelor's Degree at UWA are required to Broaden their studies by completing a minimum of four units (24 points) of study outside their degree specific major. Broadening is your opportunity to explore other areas of interest, investigate new disciplines and knowledge paradigms and to shape your degree to suit your own aspirations and interests. Many of you will be able to undertake more than this minimum amount of broadening study and we encourage you to do so if this suits your aspirations. Over the next few months you will find here some broadening suggestions related to your degree-specific major. While we know that many students value guidance of this sort, these are only suggestions and students should not lose sight of the opportunity to explore that is afforded by your Broadening Choices. Advice can also be sought from your Allocated Student Advising Office.

Marketing can be taken as a degree-specific major in the following degree courses:

BP002 Bachelor of Commerce
BH005 Bachelor of Philosophy (Honours)

Overview of unit sequence

Marketing is a degree-specific single major comprising:

  • two Level 1 units
  • two Level 2 units
  • four Level 3 units
Key to availability of units:
S1 = Semester 1; S2 = Semester 2; N/A = not available in 2021

Note: Units that are indicated as N/A may be available in 2022 or 2023.

Bachelor of Commerce students completing a second major in Engineering Science must complete CITS2401 Computer Analysis and Visualisation as the Level 2 option to meet the requirements of the major.

Level 1

Degree-specific major units
Take all units (12 points):
Availability Unit code Unit name unit requirements
S1, S2 MKTG1203 Introduction to Marketing
Incompatibility:
MKTG2203 Marketing Management
S1, S2 MKTG1204 Consumer Behaviour
Incompatibility:
MKTG2204 Consumer Behaviour

Level 2

Degree-specific major units
Take the following unit:
Availability Unit code Unit name unit requirements
S1, S2 MKTG2305 Marketing Research
Prerequisites:
MKTG1203 Marketing Management;
for pre-2012 courses: MKTG2203 Marketing Management,
or
MKTG2204 Consumer Behaviour
Incompatibility:
MKTG3305 Marketing Research
Degree-specific major units
Take unit(s) to the value of 6 points:
Availability Unit code Unit name unit requirements
S2 MKTG2238 Advertising and Branding
Prerequisites:
MKTG1203 Introduction to Marketing;
or
equivalent
S2 MKTG2301 Small Business Management
Prerequisites:
MKTG1203 Introduction to Marketing
or
MKTG1342 Introduction to Enterprise and Innovation
Incompatibility:
MGMT3301 Small Business Management
S1 MKTG2308 Professional Selling
Prerequisites:
MKTG1203 Introduction to Marketing; for pre-2012 courses: MKTG2203 Marketing Management (
or
equivalent),
or
MKTG2204 Consumer Behaviour (
or
equivalent)
Incompatibility:
MKTG3301 Marketing Applications (2019, 2020 only)

Level 3

Degree-specific major units
Take the following unit:
Availability Unit code Unit name unit requirements
S2 MKTG3306 Strategic Marketing
Prerequisites:
MKTG2305 Marketing Research
or
MKTG2204 Consumer Behaviour
or
MKTG2238 Advertising and Promotion
Degree-specific major units
Take unit(s) to the value of 18 points:
Availability Unit code Unit name unit requirements
S1 MGMT3342 Entrepreneurship
Prerequisites:
any two Level 2 units in the Management major
or
Marketing major;
for pre-2012 courses: none
S2 MKTG3303 New Product Development
Prerequisites:
any two Level 2 Marketing units
or
MKTG2301 Small Business Management (ID 628)
Incompatibility:
MGMT3303 Management of Technology and Innovation
S1 MKTG3307 Digital Marketing
Prerequisites:
any Level 2 Marketing unit
N/A MKTG3308 Marketing Analytics
Prerequisites:
any two Level 2 Marketing units
S2 MKTG3311 Experiential Marketing
Prerequisites:
any two Level 2 Marketing units;
for pre-2012 courses: none
S2 MKTG3312 Consumers Around the World
Prerequisites:
Any level 2 Marketing unit
or
MGMT2341 International Management
Incompatibility:
MKTG1107 Consumers Around the World; MKTG3310 International Marketing

Choosing your degree-specific major

General degrees

You must satisfy the requirements of a degree-specific major before you complete your course. The flexible structure of an undergraduate course allows you to try out a number of different subjects to see what interests you before nominating your degree-specific major. You have the choice to either nominate your degree-specific major when you first enrol in the course or delay nominating it until your second year.

To plan the first year of your study without nominating a degree-specific major, you are advised to choose units that will pave the way to two or more degree-specific majors that are of interest to you. For examples of the choice of units available in first year, search the first-year study plans .

To fully understand the structure of an undergraduate course, read the course structure information and the Undergraduate Degree Course Rules.

The following example illustrates how the Marketing degree-specific major can be included in the Bachelor of Commerce course.

Example: Course Study Plan: CSP002-MRKTG

There are more choices open to you. For more examples, search the study plans .

Specialised degrees – Bachelor of Advanced Computer Science (Honours), Bachelor of Automation and Robotics, Bachelor of Environmental Design, Bachelor of Music

You must satisfy the requirements of the degree-specific major in your degree before you complete your course.

Bachelor of Philosophy, Politics and Economics

This comprehensive degree does not require you to choose a degree-specific major.

Choosing a second major

You also have the option to choose a second major from those available in the Bachelor of Arts, Bachelor of Biomedical Science, Bachelor of Commerce, Bachelor of Design Only available to re-enrolling students. and Bachelor of Science courses, giving you the opportunity to pursue your interests no matter how different they are.

The following example illustrates how the Marketing degree-specific major can be combined with a second major in the Bachelor of Commerce course.

Example: Course Study Plan: CSP002-MRKTG-Generic

For more examples of combinations of majors, search the study plans .