Major Overview

Description

Discover the real world of marketing that lies behind advertising jingles. Marketing has a central role in understanding what different types of people in different places across the globe want. This major provides you with the knowledge, experience, and skills to become a dynamic marketer in an ever-changing world. Equally practical and theoretical, our marketing teachers are researchers who help you to understand the role of marketing, through curiosity, creativity, analysis, evidence, and innovation. We cover branding, content marketing, marketing analytics, social media marketing, and search engine marketing, to name just a few topics.

Outcomes

Students are able to (1) apply the various components of the marketing mix to create customer value; (2) critically analyse customer decision making and customer-facing interactions; (3) demonstrate skills in researching and analysing market opportunities; and (4) evaluate both personal and an organisation's communication strategies.

Broadening guidelines

All students studying towards a Bachelor's Degree at UWA are required to Broaden their studies by completing a minimum of four units (24 points) of study outside their degree specific major. Broadening is your opportunity to explore other areas of interest, investigate new disciplines and knowledge paradigms and to shape your degree to suit your own aspirations and interests. Many of you will be able to undertake more than this minimum amount of broadening study and we encourage you to do so if this suits your aspirations. Over the next few months you will find here some broadening suggestions related to your degree-specific major. While we know that many students value guidance of this sort, these are only suggestions and students should not lose sight of the opportunity to explore that is afforded by your Broadening Choices. Advice can also be sought from your Allocated Student Advising Office.

Courses

Marketing can be taken as a degree-specific major in the following degree courses:

No study plans found for this major. See study plans for more information.

Units

Key to availability of units:
S1
Semester 1
S2
Semester 2

Bachelor of Commerce students completing a second major in Engineering Science must complete CITS2401 Computer Analysis and Visualisation as the Level 2 option to meet the requirements of the major.

Level 1

Degree-specific major units

Take all units (12 points):

Availability Unit code Unit name unit requirements
S1, S2 MKTG1203 Introduction to Marketing
Incompatibility
MKTG2203 Marketing Management
S2 MKTG1204 Consumer Behaviour
Incompatibility
MKTG2204 Consumer Behaviour

Level 2

Degree-specific major units

Take the following unit:

Availability Unit code Unit name unit requirements
S1, S2 MKTG2305 Marketing Research
Prerequisites
Successful completion of
MKTG1203 Introduction to Marketing
Incompatibility
MKTG3305 Marketing Research
Degree-specific major units

Take unit(s) to the value of 6 points:

Availability Unit code Unit name unit requirements
S2 MKTG2238 Advertising and Branding
Prerequisites
MKTG1203 Introduction to Marketing.
or equivalent
S2 MKTG2308 Professional Selling
Prerequisites
MKTG1203 Introduction to Marketing.
for pre-2012 courses: MKTG2203 Marketing Management (or equivalent),
or MKTG2204 Consumer Behaviour (or equivalent)
Incompatibility
MKTG3301 Marketing Applications (2019, 2020 only)

Level 3

Degree-specific major units

Take the following unit:

Availability Unit code Unit name unit requirements
S2 MKTG3306 Strategic Marketing
Prerequisites
MKTG2305 Marketing Research
or MKTG2204 Consumer Behaviour
or MKTG2238 Advertising and Promotion
Degree-specific major units

Take unit(s) to the value of 18 points:

Availability Unit code Unit name unit requirements
S1 MGMT3342 Entrepreneurship
Prerequisites
any two Level 2 units in the Management major
or Marketing major.
for pre-2012 courses: none
MKTG3301 None
S1 MKTG3303 New Product Development
Prerequisites
any two Level 2 Marketing units
or MKTG2301 Small Business Management (ID 628)
Incompatibility
MGMT3303 Management of Technology and Innovation
S1 MKTG3307 Digital Marketing
Prerequisites
any Level 2 Marketing unit
S1 MKTG3308 Marketing Analytics
Prerequisites
any two Level 2 Marketing units
S2 MKTG3311 Experiential Marketing
Prerequisites
any two Level 2 Marketing units.
for pre-2012 courses: none
S2 MKTG3312 Consumers Around the World
Prerequisites
Any level 2 Marketing unit
or MGMT2341 International Management
Incompatibility
MKTG1107 Consumers Around the World.
MKTG3310 International Marketing