Major Overview
- Description
Discover the real world of marketing that lies behind advertising jingles. Marketing has a central role in understanding what different types of people in different places across the globe want. This major provides you with the knowledge, experience, and skills to become a dynamic marketer in an ever-changing world. Equally practical and theoretical, our marketing teachers are researchers who help you to understand the role of marketing, through curiosity, creativity, analysis, evidence, and innovation. We cover branding, content marketing, marketing analytics, social media marketing, and search engine marketing, to name just a few topics.
- Outcomes
Students are able to:
- apply the various components of the marketing mix to create customer value
- critically analyse customer decision making and customer-facing interactions
- demonstrate skills in researching and analysing market opportunities
- evaluate both personal and an organisation's communication strategies.
- Broadening guidelines
All students studying towards a Bachelor's Degree at UWA are required to Broaden their studies by completing a minimum of four units (24 points) of study outside their degree specific major. Broadening is your opportunity to explore other areas of interest, investigate new disciplines and knowledge paradigms and to shape your degree to suit your own aspirations and interests. Many of you will be able to undertake more than this minimum amount of broadening study and we encourage you to do so if this suits your aspirations. Over the next few months you will find here some broadening suggestions related to your degree-specific major. While we know that many students value guidance of this sort, these are only suggestions and students should not lose sight of the opportunity to explore that is afforded by your Broadening Choices. Advice can also be sought from your Allocated Student Advising Office.
- Courses
Marketing can be taken as a degree-specific major in the following degree courses:
No study plans found for this major. See study plans for more information.
Units
Key to availability of units:
- S1
- Semester 1
- S2
- Semester 2
- N/A
- not available in 2024 – may be available in 2025 or 2026
Bachelor of Commerce students completing a second major in Engineering Science must complete CITS2401 Computer Analysis and Visualisation as the Level 2 option to meet the requirements of the major.
Level 1
Degree-specific major units
Take all units (12 points):
Level 2
Degree-specific major units
Take the following unit:
Availability | Unit code | Unit name | unit requirements |
---|---|---|---|
S1 | MKTG2305 | Marketing Research |
|
Degree-specific major units
Take unit(s) to the value of 6 points:
Availability | Unit code | Unit name | unit requirements |
---|---|---|---|
S2 | MKTG2238 | Advertising and Branding | |
S2 | MKTG2308 | Professional Selling | |
N/A | MKTG2311 | Experiential Marketing |
|
Level 3
Degree-specific major units
Take the following unit:
Availability | Unit code | Unit name | unit requirements |
---|---|---|---|
S2 | MKTG3306 | Strategic Marketing |
Degree-specific major units
Take unit(s) to the value of 18 points:
Availability | Unit code | Unit name | unit requirements |
---|---|---|---|
S1 | MGMT3342 | Entrepreneurship |
|
S2 | MKTG3302 | Scaling and Commercialising Start-ups |
|
S2 | MKTG3303 | New Product Development |
|
S1 | MKTG3307 | Digital Marketing |
|
S1 | MKTG3308 | Marketing Analytics |
|
S2 | MKTG3312 | Consumers Around the World |
|