Course overview
- Description
This specialist degree is designed for students who would like to enhance their knowledge of, or follow a career in, marketing. The material covered is relevant to all students for whatever industry or sector they are interested in.
- Course title
- Master of Marketing (coursework)
- Award abbreviation
- MMktg
- Course code
- 41690
- Course type
- Master's degree by coursework only
- Status
- Current / 2025
- Administered by
- UWA Business School
- CRICOS code
- 083273K
Course details
- Intake periods
- Beginning of year and mid-year
- Attendance type
- Full- or part-time (Student visa holders should read Education Services for Overseas Students Act 2000 for more information.)
- Credit points required
- 96
A standard full-time load is 24 points per semester. - Standard course duration
- 1.5 years full-time (or equivalent part-time) comprising 72 points of taught units and 24 points of admission credit, as recognised and granted by the School
- Maximum course duration
- 2 years full-time (or equivalent part-time) comprising up to 96 points of taught study (see Rule 5 for further information)
- Time limit
- 5 years
- Delivery mode
- Internal
- Locations offered
- UWA (Perth)
- Domestic fee type
- Postgraduate fee-paying/FEE-HELP
- Available to international students
- Yes. For information on international student fees see 'Student Procedures: Fees'. (Enquiries: https://www.uwa.edu.au/askuwa)
- Course Coordinator(s)
- Dr Daniel Schepis
- Fees
- Visit the fees calculator.
Prospective students should see the Future Students website for details on admission requirements, intake periods, fees, availability to international students, careers information etc.
No study plans found for this course. See study plans for more information.
Specialisations
Course structure
Key to availability of units:
- S1
- Semester 1
- S2
- Semester 2
- NS
- non-standard teaching period
All units have a value of six points unless otherwise stated.
Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the School, may be required to complete relevant conversion units up to the value of 24 points, as advised by the School:
| Availability | Unit code | Unitname | Unit requirements | Contact hours |
|---|---|---|---|---|
| S1, S2 | ACCT5432 | Introductory Financial Accounting | lectures/seminars/workshops: up to 3 hours per week | |
| S1, S2 | MGMT5504 | Data Analysis and Decision Making |
| lectures/seminars/workshops: up to 3 hours per week |
| S1, S2 | MGMT5507 | Management and Organisations |
| lectures/seminars/workshops: up to 3 hours per week |
| S1 | MKTG5561 | Marketing Management |
| 1 hour lectures, 2 hour tutorials |
Take all units (36 points):
| Availability | Unit code | Unitname | Unit requirements | Contact hours |
|---|---|---|---|---|
| S2 | MGMT5506 | Ethics and Sustainability Management |
| Up to 6 hours per week which may include seminars/lectures/workshops/dedicated meeting time with the unit coordinator as well as self-directed learning. Delivery of this unit is over two days per week and may include some Saturday sessions. |
| S2 | MKTG5406 | Buyer Behaviour and Decision Making | None | lecture/seminar/tutorial: up to 3 hours per week |
| S1 | MKTG5408 | Marketing Analysis and Planning |
| 1 hour lectures, 2 hour tutorials |
| S2 | MKTG5462 | Global Marketing Strategy | None | lecture/seminar/tutorial: up to 3 hours per week |
| S1 | MKTG5465 | Applied Marketing Research | None | 1.5 hour lectures, 1.5 hour tutorials |
| S1 | MKTG5501 | Integrated Marketing Communications | None | 1 hour lectures, 2 hour tutorials |
Take unit(s) to the value of 36 points:
| Availability | Unit code | Unitname | Unit requirements | Contact hours |
|---|---|---|---|---|
| S1, S2 | BUSN5003 | Data Storytelling |
| Up to three hours per week. |
| S1, S2 | BUSN5100 | Applied Professional Business Communications |
| lectures/seminars/workshops: up to 3 hours per week |
| S2 | MKTG5463 | Marketing of Services | None | lecture/seminar: up to 3 hours per week |
| S1 | MKTG5502 | Social Media Marketing | None | 1 hour lectures, 2 hour tutorials |
| S2 | MKTG5504 | Big Data in Marketing | None | 1 hour lectures, 2 hour tutorials each week |
| S2 | MKTG5505 | Marketing and Society | None | Up to 3 hours per week which may include seminars/lectures/workshops/dedicated meeting time with the unit coordinator as well as self-directed learning and pre-recorded 'lecture' videos to be watched ahead of each scheduled weekly session. |
| S2 | MKTG5506 | Search engine marketing | None | 1 hour lectures, 2 hour tutorials each week |
| S1 | MKTG5578 | Business Relationship Management | None | 1 hour lectures, 2 hour tutorials |
| NS, S1, S2 | WILG5001 | Work Integrated Learning Internship Program |
| Industry experience: 100 hours Online sessions with Unit Coordinator: 1-2 hours |
See also the rules for the course and the Student Rules.
Rules
Applicability of the Student Rules, policies and procedures
1.(1) The Student Rules apply to students in this course.
(2) The policy, policy statements and guidance documents and student procedures apply, except as otherwise indicated in the rules for this course.
Academic Conduct Essentials and Communication and Research Skills modules
2.(1) A student who enrols in this course for the first time irrespective of whether they have previously been enrolled in another course of the University, must undertake the Academic Conduct Essentials module (the ACE module) and the Communication and Research Skills module (the CARS module).
(2) A student must successfully complete the ACE module within the first teaching period of their enrolment. Failure to complete the module within this timeframe will result in the student's unit results from this teaching period being withheld. These results will continue to be withheld until students avail themselves of a subsequent opportunity to achieve a passing grade in the ACE module. In the event that students complete units in subsequent teaching periods without completing the ACE module, these results will similarly be withheld. Students will not be permitted to submit late review or appeal applications regarding results which have been withheld for this reason and which they were unable to access in the normally permitted review period.
English Language competency requirements
3. To be considered eligible for consideration for admission to this course an applicant must satisfy the University's English language competence requirement as set out in the University Policy on Admission: Coursework.
Admission requirements
4.(1) To be considered for admission to this course an applicant must have—
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.
Admission ranking and selection
5. Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.
Articulations and exit awards
6.(1) The following courses form part of an articulated sequence:
- 41280 Graduate Certificate in Commerce (24 points)
- 41290 Graduate Certificate in Marketing (24 points)
- 41690 Master of Marketing (96 points)
(2) A student who withdraws from the Master of Marketing course before completing it, but after fulfilling the requirements of a lesser award in the above sequence, may apply for the relevant award.
Course structure
7.(1) The course consists of units to a total value of 96 points (maximum value) which include conversion units to a value of 24 points.
(2) Units must be selected in accordance with the course structure, as set out in these rules.
(3) Students who have completed a Bachelor or Commerce or equivalent as recognised by the Faculty are granted credit for conversion units up to a value of 24 points.
Satisfactory progress
8. To make satisfactory progress a student must pass units to a point value greater than half the total value of units in which they remain enrolled after the final date for withdrawal without academic penalty.
9. A student who has not achieved a result of Ungraded Pass (UP) for the Communication and Research Skills module (the CARS module) when their progress status is assessed will not have made satisfactory progress even if they have met the other requirements for satisfactory progress in Rule 8.
Progress status
10.(1) A student who makes satisfactory progress in terms of Rule 8 is assigned the status of 'Good Standing'.
(2) Unless the relevant board determines otherwise because of exceptional circumstances—
(a) a student who does not make satisfactory progress for the first time under Rule 8 is assigned a progress status of 'On Probation';
(b) a student who does not make satisfactory progress for the second time under Rule 8 is assigned a progress status of 'Suspended';
(c) a student who does not make satisfactory progress for the third time under Rule 8 is assigned a progress status of 'Excluded'.
11. A student who does not make satisfactory progress in terms of Rule 9 is assigned the progress status of 'On Probation', unless they have been assigned a progress status of 'Suspended' or 'Excluded' for failure to meet other satisfactory progress requirements in Rule 8.
Award with distinction
12. To be awarded the degree with distinction a student must achieve a course weighted average mark (WAM) of at least 80 per cent which is calculated based on—
(a) all units above Level 3 attempted as part of the course that are awarded a final percentage mark;
(b) all relevant units above Level 3 undertaken in articulating courses of this University that are awarded a final percentage mark;
and
(c) all units above Level 3 completed at this University that are credited to the master's degree course.
Deferrals
13. Applicants awarded admission to the course are entitled to a deferral of up to 12 months, as per the University Policy on: Admissions (Coursework).
Additional rules
Alternative exit award
14. A student who withdraws from the course before completing the course requirements but after completing units to the value of 48 points for the Graduate Diploma in Business may apply to the Faculty to be awarded the relevant qualification.